B2C vs B2B: Marketing Ideas for Events
The key to a great marketing strategy is understanding the needs of your target audience. When it comes to B2C vs B2B marketing, businesses are aiming to capture the attention of two very different audiences: consumers vs other businesses, and therefore need to adopt different approaches to succeed. In this blog, we’ll discuss the main […]
21 Exhibition Lead Generation Ideas: Maximise Presence & ROI
Looking for generation ideas and tips to grow your leads? You’ve come to the right place. This is the full list for pre-show, at the show and after the show.
20+ Exhibition Stand Ideas: The Ultimate Guide
Need help choosing an exhibition stand and have no idea where to start? Well, you’re in luck. We’ve got the ultimate list of exhibition ideas packed in this helpful guide. Learn from our many years of experience designing powerful, high impact exhibition stands.
What Is Event Management?
Event management involves applying project management techniques to set-up, plan and execute events such as conferences, festivals and weddings. What is event management? At its core, event management is the process of planning an event. It involves the application of project management techniques to the creation and development of conferences, festivals, conventions, weddings and other […]
Top 5 games to use at your next exhibition
Exhibition games are a great way to boost interest and attract visitors to your stand. They give potential clients an opportunity to really interact with your brand, and raising the level of engagement, can really help you collect valuable data for marketing purposes. There are numerous types of games that exhibitors can use to engage […]
Does Your Exhibition Stand Really Matter?
With digital convenience and online retail capabilities, many marketers don’t recognise the value of personal interactions in the digital age. But there’s a reason every major city has a convention centre. Even as we advance through the digital age, exhibitions will continue to be widely popular, they are a powerful tool that allows us to […]
Exhibition Stand & Space Design Tips
Exhibition space design needs careful consideration as this has a great impact on how visitors perceive your brand. In this post, we’ll explain the importance of exhibition stands and their design and then provide tips on how to design an exhibition space that will put your company on the map. Importance of Exhibition Space Design The […]
Exhibition Planning Timeline: Plan Your Exhibition to Success
When it comes to exhibiting at any trade show, exhibition or corporate event, smart companies will start to plan an exhibition timeline long before the event. By planning ahead, you can ensure a successful outcome, and of course, optimise your trade show budget and objectives. 12 months before the event Plan Strategy is Key 9 […]
From Visitor to Customer: 7 Strategies for Exhibition Success
At at exhibition, visitors are constantly bombarded with colours, lights, sales talks and giveaways. It is up to you and your team to make sure your exhibition stand doesn’t get lost in the crowd. Today, our time at exhibitions and trade shows is being used more carefully than ever before. When exhibiting, you are not […]
4 Tips for Choosing the Right Exhibition for Your Business
Choosing the right exhibition to attend can really contribute to your ROI and make a big difference to your overall success. Many exhibitors make the mistake of being loyal to their favourite shows even if they’re not bringing back any results. And many choose the biggest and most popular events and simply hope to get […]
