Top 5 reasons you should attend an exhibition

Exhibitions take place in the largest cities across the world and in any and every industry you can imagine. It’s a buzzing event full of business professionals, enthusiasts and media all under one roof that promises the ultimate networking experience. There is so much potential success and ROI that comes along with attending an exhibition […]

5 things to make your exhibition stand more sustainable

A sustainable practice is what all companies and industries are striving to achieve at the moment, with short and long-term plans in place to reduce their carbon footprint in order to protect the planet. It’s no secret that there are considerable environmental costs associated with major exhibitions – from the materials used, waste generated, and […]

12 Eco-friendly giveaway ideas for your next exhibition

Whilst giveaways and merchandise are still an ever-popular tool for engaging with your audience at exhibitions and events, we’re all becoming a lot more mindful of the impact that these giveaways can have on the environment if not well considered. Increasingly more and more businesses are now keen to stay away from ‘gimmicky’ style giveaways […]

B2C vs B2B: Marketing Ideas for Events

The key to a great marketing strategy is understanding the needs of your target audience. When it comes to B2C vs B2B marketing, businesses are aiming to capture the attention of two very different audiences: consumers vs other businesses, and therefore need to adopt different approaches to succeed. In this blog, we’ll discuss the main […]

20+ Exhibition Stand Ideas: The Ultimate Guide

Need help choosing an exhibition stand and have no idea where to start? Well, you’re in luck. We’ve got the ultimate list of exhibition ideas packed in this helpful guide. Learn from our many years of experience designing powerful, high impact exhibition stands.

What Is Event Management?

Event management involves applying project management techniques to set-up, plan and execute events such as conferences, festivals and weddings. What is event management? At its core, event management is the process of planning an event. It involves the application of project management techniques to the creation and development of conferences, festivals, conventions, weddings and other […]

Top 5 games to use at your next exhibition

Exhibition games are a great way to boost interest and attract visitors to your stand. They give potential clients an opportunity to really interact with your brand, and raising the level of engagement, can really help you collect valuable data for marketing purposes. There are numerous types of games that exhibitors can use to engage […]

Why Exhibitions Really Matter?

With digital convenience and online retail capabilities, many marketers don’t recognise the value of personal interactions in the digital age. But there’s a reason every major city has a convention centre. Even as we advance through the digital age, trade shows will continue to be widely popular, they are a powerful tool that allows us […]