A commanding double-deck structure positioned Pronet Gaming as a major presence at ICE. The stand combined vertical scale with high-impact digital elements, creating immediate visibility within a competitive gaming environment.
A commanding double-deck structure positioned Pronet Gaming as a major presence at ICE. The stand combined vertical scale with high-impact digital elements, creating immediate visibility within a competitive gaming environment.
Private meeting areas were located on the upper level, while ground-floor demo zones enabled hands-on product engagement. LED tiles integrated into the floor introduced movement and visual theatre, drawing visitors into the space. A central bar acted as both hospitality hub and social anchor, balancing immersive brand experience with commercial functionality.
