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Event Lunch! 2019
Location ExCel London
Project 7m x 2.5m 2 open sides

The Brief

Huel, a company dedicated to producing nutritionally complete, convenient, affordable food with minimal impact on animals and the environment, had booked to exhibit at Lunch! 2019 with a stand space of 7m x 2.5m. This trade show would play a crucial role in launching their new protein drink into the retail market so they wanted a design that would make them stand out.


Our team created a reusable modular stand solution that looked clean and slick whilst standing out in the crowded exhibition hall. We produced a space that was entirely on brand and encouraged interaction between Huel employees and show visitors. Importantly, Huel’s products were available for sampling, displayed clearly along the back wall of the stand, as well as refrigerated ready for guests to try and enjoy. The bottle-shaped graphics on the front of the fridges were a key feature of the stand to attract customers. This was Huel’s first time exhibiting, so it was crucial the experience was as seamless as possible, ensuring their retail launch was a success for the business.

“Lunch! 2019 was Huel’s first ever trade show, and particularly important for the brand as we launched into retail. We wanted to team up with the right partner to make it a success and we were impressed with the stand designs from Skyline Whitespace and felt that they captured the essence of the Huel brand. It was aesthetically slick, but also practical for the show. They were really proactive throughout and fully owned the project from start to finish. The stand was prepared to our expectations, also allowing some flexibility for last minute changes. The outcome was a quality looking stand which stood out amongst other brands. We would use Skyline Whitespace again for our future events.”

Brian Hopkins-Parkinson, Head of UK Sales at Huel

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