When it comes to an exhibition or trade show, it is vital that you engage with customers as much as possible. Although your exhibition stand design will draw your customers in, it’s up to you to keep them there, as well as ensuring that they remember your brand after the exhibition is over.
At Skyline Whitespace, we know how to conduct great exhibitions effectively, so here are three fantastic ways to help you better engage with your customers at exhibitions.
One of the best ways you can engage with your customers at an exhibition is to get them to have some fun, and branded games can do just that.
Branded games will increase your engagement with your clients, keeping them at your exhibition stand for longer and allowing them to make the most of your marketing techniques.
A branded game introduces a competitive element, which will draw in more visitors to your exhibition stand, as well as giving them a positive view of your brand and making them more receptive to your marketing strategies.
At an exhibition, you want to encourage your clients to use their smartphones as much as possible, as this will increase the likelihood of them using social media to further engage with your brand.
Augmented reality is a great way to achieve this. Augmented reality (AR) uses 2D or 3D content based within your exhibition stand that will come to life with the use of a smartphone.
Your visitors will be amazed at the wonder of the technology in their hands, and this will make them far more receptive to marketing videos, animations and other digital marketing techniques. Using AR also gives you the opportunity to engage with customers even when they leave your exhibition stand, ensuring that they remember your brand for all the right reasons.
No matter what your brand or industry is, social media is by far one of the best ways you can engage with your clients at an exhibition.
Social media sites such as Twitter, Facebook and Instagram already have millions of users all over the world, and as people are comfortable using these sites in their everyday lives, these sites can also be used to engage with them when you are at an exhibition.
People want their friends to know where they are and what they are doing, so make it easy for them! As well as encouraging people to ‘check-in’, ‘like’ or ‘tweet’, you can fully engage with them by integrating social media into your exhibition stand.
From Twitter walls to Instagram booths to live Facebook feeds, by integrating social media into your exhibition stand, you can easily engage with your clients at your exhibition (as well as reaching non-attendees).
There are many ways you can effectively engage with your customers at an exhibition, and at Skyline Whitespace, we know how to help you use these techniques as effectively as possible. For more information, explore our online portfolio or contact us today.