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Exhibition Stand Staff: Top Training Tips

The most important and effective interaction in any event setting will be between stand visitors and the exhibition stand’s staff, making it extremely important to pick the right people for the job, who are ready and raring to engage with your potential clients.

The attitude, appearance, body language and knowledge of your exhibition stand staff are all key to the success of your stand and are equally as important as the unique aesthetic of your exhibition stand.

Captivating exhibition stand visuals and striking, interactive exhibition stands are crucial to building and promoting brand awareness and encouraging visits to your stand. But it is the staff representing you who act as the face of the brand – you need to be sure they are communicating effectively with any potential clients.

To help you out with finding the ideal faces for your brand, here are a few key areas we believe you should consider when picking your exhibition stand staff.

Exhibition stand staff in front of stand

First impressions

The first few seconds of any interaction are crucial and in an event setting will be the decider as to what visitors think of your stand. Exhibition staff should be friendly, welcoming and ready to help, without being too pushy or adopting a hard sales approach.

Tip: try to strike up a conversation with passing trade and engage with visitors on an informal level.

exhibition stand staff engagement

Exhibition training

Ensuring your exhibition stand staff understand the reasons and objectives behind an exhibition is hugely important to the success of your stand. By making the core strategies of the business known, it will ensure instilling targets and receiving the maximum from their presence is far easier.

Exhibition stand staff engagement


Exhibition stand etiquette is imperative to a successful stand. Pick people who best reflect the impression you want to communicate, and ones that will sell your brand well.

Lazy and untidily presented staff will give visitors a negative impression and could potentially lead to receiving a bad reputation from both reviewers and future customers. Consider the brand’s values when choosing your exhibition stand staff, and which individuals best personalise these ideas.


Exhibition shows can vary in both atmosphere and purpose, so it’s important that staff are well prepared before their arrival. Consider what staff will be wearing, both clothing and footwear, and devise a clear schedule of shift pattern and breaks.

Exhibition stand staff engaging in conversation

Sales understanding

An exhibition stand will attract a large variety of attendees, so make sure that staff understand the difference between those interested and those who are looking for a free gift. Time is valuable – especially if you’re at a one day exhibition, so make sure staff are fully aware of how to respond effectively to potential sales leads.

As one of the UK’s leading suppliers of bespoke and custom-built exhibition stands, we pride ourselves on providing our clients with everything they need to make their exhibition a success. We understand the importance of visual brand representation and believe it to be key to exhibition success. For more information, please don’t hesitate to contact our friendly and creative team today.