Skyline Create An Attention-Grabbing Exhibition Stand For Bayer

Exhibiting at industry specific trade shows is an excellent way to connect with prospective customers, forge good business relationships and generate high quality leads. Every year, hundreds of healthcare trade shows and conferences are taking place, gathering top medical companies and suppliers.

The Pharmacy Show is the UK’s largest live CPD-accredited training, education and sourcing event for UK community pharmacy. This year, it took place at the National Exhibition Centre, Birmingham on 18th and 19th October, attracting over 6000 professionals and 400 exhibitors showcasing the latest technology and services in the healthcare sector. The Pharmacy Show is known for its innovations including the public health & wellbeing forum and Local Pharmacy Innovation Theatre.

“With its packed schedule of conferences and education, the latest in technology and innovation from pharmacy’s leading suppliers and business partners, and all the innovations for this year, the Pharmacy Show has yet again become the must-attend event in the pharmacy calendar”

Pharmacy Show director

We designed and built an attention-grabbing exhibition stand for our long standing client, Bayer to use at this year’s Pharmacy Show.

We have been working very closely with Bayer Healthcare, a multinational chemical and pharmaceutical company, since 2002, delivering more than a hundred successful events. With a busy schedule of professional and trade-buyer shows and events this year, Bayer needed a new modular solution that had a custom, contemporary look and created an even bigger impact.

We redesigned Bayer’s exhibition stand to suit their new requirements and provided a solution that not only looks outstanding, but also delivers a real boost in brand awareness and customer acquisition.

The central feature of the new custom modular exhibition stand is a sixteen-screen video wall, displaying an ultra high definition 4K animation detailing Bayer’s products and key services. 4K video walls attract the attention of visitors and create a great talking point. They deliver four times as much details as 1080p Full HD screens, and the difference is astonishing. The high pixel density of the large 4K display means that Bayer’s audience can comfortably watch the screen from any distance and angle – a feature that can be easily used within different stand layouts. Complementing the video wall, the stand also offers space for networking and a coffee bar with a barista.

Bayer’s eye-catching stand at Pharmacy Show 2015 definitely stood out in the crowd and was one of the busiest at the show. Marketing Manager, Bayer HealthCare, said:

“I just wanted to say a massive congratulations to Skyline Whitespace on the Pharmacy Show stand – it was easily the best stand we’ve ever had for a Xarelto meeting. It was prakunky (practical and funky) and we had absolutely loads of lovely Pharmacists and all our combined Bayer staff LOVED IT TOO”

Bayer’s exhibit solution is created in modules, making it flexible and adaptable to a wide range of events and stand spaces. A variety of configurations have been used effectively at their recent shows, including the Pharmacy Show and the Clinical Pharmacy Congress, UK’s biggest event for the clinical pharmacy profession.

Project Manager Russell Dunn said of the stand’s design:

“Using our custom modular system, we’re able to utilise the same exhibition stand components in slightly different configurations, depending on the size of the space booked, so we’re able to efficiently deliver a great looking stand in minimal build time, and maintain a high level of consistency for our long standing client.”

Here at Skyline Whitespace, we design and manufacture 25 innovative modular stand systems and components. Designed to be flexible and reusable, they make an ideal choice for multiple shows. For more information, about our products or services, please don’t hesitate to contact us.