Giveaways are one of the most lucrative marketing techniques you can utilise at a trade show or exhibition, and will capture the attention of your customers in the short- and long-term.
Since we first posted this article a couple of years ago, giveaway trends have shifted. The key to selecting the right giveaway for your next event lies in choosing items that connect with your audience and support your overall marketing strategy. Certain items will make more impressions than others. And useful products will be kept for much longer versus ones that have no relevance to your audience.
There are some simple rules that you can follow to ensure that your giveaways are as successful as possible. Here is our updated list of tips and some ideas for your next trade show giveaway:
When choosing what you’re going to give away at your next exhibition, you need to think small and light. Although you may assume that something big and bold will attract more attention, having something small and light will actually be more valuable to you and to your audience.
By choosing an item that’s easily portable, you can ensure that the product will not be discarded, and can be easily used. For example, giving away a mobile accessory like a trendy PopSocket or a smartphone wallet means that potential customers can put it straight on their phone, but giant inflatable animals or large promotional books may get left behind when people get tired of carrying them around.
Think beyond the pen
Pens and key rings are so last year. Give away something useful but interesting, and different from what everyone else will be giving away. Travel mugs, reusable water bottles, solar phone chargers and branded lip balms will attract attention and work to promote your brand, and not just be thrown in a pen pot in someone’s home or office, to be used occasionally with little attention.
No-one said that giveaways have to be physical. Offering a digital download, such as a movie, e-book or album, will capture their attention, while assuring that it won’t be lost.
Something a little different
Food and drink are excellent trade show giveaways. Unusual snacks and treats, such as frozen yogurt, smoothies or popcorn, always attract visitors and create excitement around your brand. It encourages longer conversations and gives your sales team a great opportunity to demonstrate your products to your visitor while they enjoy a frozen yogurt or a smoothie on your stand. If you can, package your food or drink in in a way that will allow you to have your logo and contact details on.
Keep it Relevant
Your giveaway items must be intriguing – either unique like some of the items we mention in this article or incredibly useful that will help you connect more strongly with potential leads. The more relevant the product is to your business, the better. By keeping your giveaways relevant to your company, your branding will become more efficient, and you can potentially give your clients the opportunity to sample your product before they invest.
If you’re a catering company, hand out small samples of your food in branded containers. If you print books, give out branded bookmarks. The possibilities are endless, and by keeping giveaways relevant to your business, you will be able to promote your brand even more effectively.
Giveaways are a great way to market your business at a trade show or exhibition, and by following these rules you can ensure that your marketing is as successful as possible. If you need advice on how to engage with customers at your next exhibition, Skyline Whitespace can help. For more information, contact us today.