Although there has always been a place for virtual events such as webinars, physical events took the lead prior to the COVID-19 pandemic. Since physical events either got cancelled or were postponed, event organisers had to quickly evolve, and businesses therefore started to gravitate toward virtual platforms for hosting their events. Since adopting virtual methods, many industries saw the cost-benefit of doing so. In today’s landscape, physical events are taking place, however hybrid events have become a popular option for event organisers.
Trends in hybrid events and digital integration
Integrating both physical and digital elements into an event can make way for a seamless attendee experience. Hybrid events have proven to increase engagement and reach and open opportunities for immersive event design. Here are some top benefits:
- Engage with participants from around the globe to join in real-time
- Flexibility and inclusivity for employees
- Create a dynamic experience using AR and VR
- Organisers can collate valuable insights from data to help drive improvement
- An eco-friendly way to host an event
The popularity of hybrid events has allowed for the emergence of new technologies to support this format, making it easier than ever to seamlessly integrate virtual and in-person events. Here are the top trends that can help improve engagement and experience for audiences:
Activities during breaks or content sessions
Integrate activities for both physical and virtual audiences such as an online live chat room, gamified surveys, live polls, shared Q&A sessions so that both audiences feel they are part of the same event. This can also offer a creative networking opportunity for attendees.
Reduce time spent on content
It’s important to create shorter sessions to help cater attendees’ busy work schedules. Sessions can also be recorded and become available for attendees to watch at a more convenient time.
Include more breaks during sessions
In order to keep the audience fresh and engaged during presentations, more, shorter breaks can help reduce boredom and can also offer people the chance to network
Physical welcome packs or activity kits
Many people enjoy physical events because of the giveaways they receive. Sending out a goody-bag to attendees when they sign up is not only a great incentive but can be used an effective marketing tool. Activity kits allow attendees to be physically engaged as well as cater to different learning styles.
Technology’s role in enhancing physical spaces
By utilising VR and AR technology, you can offer your audience a dynamic experience. So, what are they and how can they be used at your event?
Augmented reality (AR) adds on-screen digital elements to your actual environment in an interactive way. This is done in real-time in the form of text, graphics, audio and other virtual elements to modify your real-life environment. It can be used to enhance an experience, for example, a physical or virtual attendee can explore the venue using 360° cameras or take part in activities. It can also be used as a networking tool, for example, you could overlay information on a person including their name, profile, or mutual connections.
Virtual reality (VR) technologies create an animated environment where the user can explore and interact with a virtual environment. It’s a great way to let your audience explore products or services virtually. For event organisers, they can view different layouts of a venue, furniture, colour schemes, lighting all in a virtual setting.
These technologies are reshaping events and offer a dynamic method to planning, networking and engagement.
Best practices for creating cohesive experiences across platforms.
If you are using several channels and platforms to bring your event to life, it’s important that the experience is cohesive so that your audience recognise your brand regardless of how they experience your content. Here are our top 3 tips in helping you to do so:
- Have a clear brand identity. What makes up your brand are its values, voice, tone, personality, and visual elements. Establishing brand guidelines can also help you to achieve this. You can include elements that you can use across different platforms to help create a recognisable brand, such as your logo, tagline, slogan, signature, watermark, or icon.
- Align your platforms to your goals. Not every platform is suitable for every type of content. It’s much better to think about the frequency, timing, length and repetition of your content and then align it to the relevant channel to cross-promote your content. It’s also important that you adapt your content for the channel. E.g. Success story content would work great for social media, call to action content might work better for email campaigns, lengthy descriptions or information might be better for website.
- Use photography, imagery or graphics with a similar aesthetic. This is important when using different channels to convey a message or when you are launching a campaign. Using visuals that are similar helps to bring visual cohesiveness across channels.
Future predictions for event design trends
Event organisers and planners will need to continue to explore how they can enhance hybrid events both now and in the future.
Sustainability as a design priority
Virtual events are a key trend in the fast-evolving world of the event industry. From catering to transport, to location and decor, weaving in sustainable practices is a great way to show your commitment to the environment and to attract a diverse audience too.
Mental health and wellbeing
Wellness and mindfulness-focused events that prioritise the mental and physical wellbeing of attendees has and continues to gain traction in the industry. Event planners are incorporating wellness lounges, seating, plants, and relaxation stations, as spaces for attendees to unwind between sessions.
Simplicity and minimalism event design
Events can be overwhelming, but a simple design can help to infuse sophistication and elegance your event.
Accessibility and inclusion
More event organisers are incorporating DE&I into their events, as well as invisible disabilities where guests’ needs aren’t immediately apparent.
At WhitespaceXPO, we believe these trends will continue to drive the industry, as we adapt and evolve. Staying on top of trends and learning from data driven insights is key to the success of your next event and our dedicated and experienced team can help translate your vision into a reality.