Renting Vs. Buying Technology For Your Exhibition Stand

Just Eat video wall

Animations, video walls and interactive games capture attention of exhibition attendees and enable a two-way communication between the visitor and your brand. Many exhibitors wonder whether renting the technology they use at trade shows is more cost effective and better suited to to their budgets than owning it.

Here are some pros and cons of both:

 

Renting Technology

Pros:

When you rent interactive technology you don’t have to worry about any unexpected shipping fees. The provider is responsible for getting everything to your trade show venue safely and on time.

This also means that you don’t have to worry about secure packing of your devices to prevent breaking in transit. If your flat screen display becomes damaged on the way to the venue, or simply doesn’t work, your provider should immediately supply a replacement. This way you can focus on other parts of your stand and enjoy your event stress-free.

Another plus is not worrying about any extras like cables, plugs and remotes. Everything will be supplied by your provider and shipped to your selected location.

And finally, when you decide to rent your displays and interactive devices, you will have an amazing choice of the latest and coolest gadgets on the market, which most of the time are very expensive to purchase.

standard-bank-exhibition-stands-engagement-4

Cons:

While you will have a choice of the latest and greatest technology, it may not be available on the dates of your show and you may have to settle for the less exciting option B. Remember to book your equipment as soon as possible to avoid disappointment.

Technology hire offers excellent flexibility and cost effectiveness, but if you exhibit at three or more shows a year, renting costs can add up and purchasing may be a better solution for you.

standard-bank-exhibition-stands-engagement-1

Buying Technology

Pros:

When you decide to buy technology for your stand, you will always have access to it. You can use it whenever and wherever you want to.

Purchasing interactive displays and devices gives you an opportunity to test and adjust your digital content to ensure everything works properly. Good exhibition stand suppliers offer a range of services including equipment hire and will be able to test your content before the show. However, if you decide to rent from an independent technology supplier, you run a risk of your content not displaying properly or not playing at all.

When you own the technology, you can use it outside of trade shows. You can mount flat screen TVs in your lobby or use them in meeting rooms for presentations.

Owning your own equipment also means that your staff can get familiar with it and learn how to use it.

standard-bank-exhibition-stands-engagement-2

Cons:

You will have to take care of both, secure packing and shipping, of your technology. Owning displays and tv screens means you will have to invest in a container for shipping and make sure it doesn’t get damaged in transit.

Technology is moving rapidly. You may purchase the best screen on the market tomorrow, but in a year or two something much better and more exciting will most likely come along. When you decide to purchase, you can end up being stuck with something you no longer need or want. That’s why renting is the best option if you want your exhibition stand to always feature the latest technological advancements and innovations.

Purchasing the latest tech and gadgets can be expensive. If you don’t have the budget, it can mean that you will have to save up and wait till next year to make a purchase.

You will be responsible for maintaining of your equipment. If something breaks, you need to make sure it’s fixed as soon as possible.

There are a lot of pros and cons of purchasing and hiring tech gadgets. Consider all of the above points when deciding which option works best for you, your team, your company and your exhibiting presence. To stand out from the competition consider bespoke videos on TV screens, fun projections, informative slideshows and branded games on iPads.

Here at Skyline Whitespace, our team of designers can create flexible and eye catching exhibition stands to meet your specific needs and requirements. Combining desirable technology with traditional marketing functions, we’re able to supply the most relevant equipment to help you achieve your objectives. We can provide you with a range of exhibition services and equipment including iPads, videos walls and interactive displays. For more information, get in touch with us today.