Sportingtech required a confident, high-impact presence at ICE Gaming that would reflect the scale and sophistication of its turnkey betting and gaming platform. The environment needed to combine product demonstration, hospitality and private discussion within a cohesive architectural statement.
Sportingtech required a confident, high-impact presence at ICE Gaming that would reflect the scale and sophistication of its turnkey betting and gaming platform. The environment needed to combine product demonstration, hospitality and private discussion within a cohesive architectural statement.
A double-deck structure established strong vertical prominence, with private meeting rooms positioned on the upper level for focused partner conversations. At ground level, dedicated demo stations enabled live platform walkthroughs, while a central bar acted as the social anchor of the stand, encouraging networking and extended dwell time. Chain LED lighting introduced a distinctive overhead feature, adding movement and visual identity to a bold, performance-led exhibition space.
