Samsung Electronics Air Conditioner Europe required an open yet structured stand at ISH Frankfurt to showcase the distinctiveness of its Climate Solutions portfolio. The environment needed to communicate complex systems clearly while maintaining strong brand recognition.
Samsung Electronics Air Conditioner Europe required an open yet structured stand at ISH Frankfurt to showcase the distinctiveness of its Climate Solutions portfolio. The environment needed to communicate complex systems clearly while maintaining strong brand recognition.
Freestanding architectural walls, each expressed in a distinctive Samsung brand colour, created individual product platforms within a fluid layout. A central presentation hub and dedicated SmartThings zone demonstrated integrated, intelligent climate control technologies. Large digital elements supported technical storytelling throughout. The innovation on display was recognised on opening day with the Designplus Award in the Water & Efficiency category for the ClimateHub & Hydro Unit.
