Riyadh Air’s presence at WTM 2024 required a bold architectural statement that reflected the ambition of the Kingdom’s new national carrier. The stand needed to combine immersive brand storytelling with private spaces for high-level meetings.
Riyadh Air’s presence at WTM 2024 required a bold architectural statement that reflected the ambition of the Kingdom’s new national carrier. The stand needed to combine immersive brand storytelling with private spaces for high-level meetings.
A double-deck structure formed the foundation of the design, with private meeting suites positioned on the upper level for discreet discussions. At ground level, an immersive 360° experience room sat at the centre of the stand, transporting visitors into the airline’s future passenger journey. Sculpted forms and atmospheric lighting reinforced the premium positioning, creating a confident and future-focused exhibition environment.
