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Payabl

Event: ICE Gaming
Location: Barcelona, Spain
Stand Size: 194 sqm
Detail:

Making a bold statement at ICE Gaming, payabl. introduced a high-energy exhibition environment designed to reflect its dynamic role within the global payments ecosystem. The stand combined strong architectural branding with immersive digital engagement to attract and retain visitor attention.

Making a bold statement at ICE Gaming, payabl. introduced a high-energy exhibition environment designed to reflect its dynamic role within the global payments ecosystem. The stand combined strong architectural branding with immersive digital engagement to attract and retain visitor attention.

A VR basketball activation created an interactive focal point, linking sport, competition and seamless digital transactions in an engaging format. Integrated NFC technology enabled instant information sharing and frictionless lead capture, reinforcing the brand’s commitment to smart, secure connectivity. The result was a confident, tech-forward presence that positioned payabl. as an innovative payments partner to the gaming industry.