Virtual cycling platform MyWhoosh required an exhibition environment at Eurobike capable of translating its immersive digital training experience into a high-energy physical setting. The stand needed to accommodate live participation while also supporting scheduled talks and community engagement.
Virtual cycling platform MyWhoosh required an exhibition environment at Eurobike capable of translating its immersive digital training experience into a high-energy physical setting. The stand needed to accommodate live participation while also supporting scheduled talks and community engagement.
A double-deck structure maximised presence within the hall, with the upper level dedicated to hosted sessions, presentations and partner discussions. At ground level, interactive riding stations allowed visitors to experience the platform in real time, supported by large digital screens broadcasting virtual race environments. The design balanced movement and structure, creating an engaging, community-focused space that reflected the competitive spirit of the MyWhoosh brand.
