Just Eat required an exhibition presence at Takeaway Expo that would reflect the brand’s energy while demonstrating a commitment to sustainable build practices. The space needed to stand out within a busy trade environment and support engagement with restaurant partners.
Just Eat required an exhibition presence at Takeaway Expo that would reflect the brand’s energy while demonstrating a commitment to sustainable build practices. The space needed to stand out within a busy trade environment and support engagement with restaurant partners.
Reclaimed wooden pallets were repurposed as the primary architectural feature, forming walls and display structures throughout the stand. Painted in Just Eat’s distinctive orange, the material created immediate brand recognition while reinforcing a message of reuse and resourcefulness. Open engagement areas encouraged conversation with operators, resulting in a bold yet responsible exhibition environment aligned with the brand’s vibrant identity.
