A last-minute commission brought Abu Dhabi and TripAdvisor to Outernet, Tottenham Court Road - one of London's most advanced immersive public venues. With just ten weeks to design, review, render and test, the project demanded rapid creative development and technical precision at scale.
A last-minute commission brought Abu Dhabi and TripAdvisor to Outernet, Tottenham Court Road – one of London’s most advanced immersive public venues. With just ten weeks to design, review, render and test, the project demanded rapid creative development and technical precision at scale.
A six-minute fully immersive animation was crafted specifically for the wraparound LED architecture. Particle-based worlds represented key Abu Dhabi destinations, built from a combination of detailed 3D modelling and photogrammetry data. An original score with spatial audio was composed to respond to the acoustics of the busy public environment – low frequencies grounding the experience, with directional high tones guiding audience attention through the space.
The activation transformed destination marketing into a multi-sensory digital spectacle and was recognised with a Silver Award at the 2024 Drum Awards in the Experiential: Travel and Tourism category.
