Citroën's presence at the Paris Motor Show combined brand theatre with contemporary content creation. The stand needed to celebrate the brand’s playful innovation while creating a platform for live broadcast and audience engagement.
Citroën’s presence at the Paris Motor Show combined brand theatre with contemporary content creation. The stand needed to celebrate the brand’s playful innovation while creating a platform for live broadcast and audience engagement.
A dedicated YouTube studio was integrated into the space, enabling live interviews, social content and digital storytelling directly from the show floor. A striking vertical display of stacked Citroën Ami microcars formed a bold architectural feature, drawing attention from across the hall and reinforcing the vehicle’s compact, urban identity. Surrounding vehicle display areas maintained clear sightlines and accessibility, resulting in a dynamic exhibition environment that balanced spectacle, media activation and product focus.
