GfK at CES & MWC 2013

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One of the world’s largest market research companies, GfK, appointed Skyline Whitespace to deliver a striking custom modular stand for two events in two very different parts of the world.

The first exhibition stand solution was the platform we provided for GfK to launch a new product and showcase its new branding at one of the world’s biggest trade shows.

CES in Las Vegas hosted over 3,000 exhibitors in January of this year, and more than 150,000 visitors over the four-day exhibition.

Multinational company GfK commissioned Skyline Whitespace to deliver a creative stand solution in a country where stand-building rules are very different to those in the rest of the world.

Being part of the global Skyline network, Skyline Whitespace successfully delivered a 20ft x 30ft custom modular exhibition stand that was “the best CES stand we’ve ever had”.

With GfK launching an exciting new software product at the show, the brief was to provide a live arena, welcoming visitors to participate in the live demonstrations that ran throughout the show.

We also created a semi-private meeting space for one-on-one consultations, without creating a barrier for the other visitors to access the stand.

Building on the success of CES, Skyline Whitespace helped GfK to launch its new software product just several weeks later at the prestigious Mobile World Congress in Barcelona.

The reconfigured 6m x 4m stand now used custom-made elements, as well as existing assets shipped from CES, and incorporated a 3×3 HD video wall to engage the show audience in live product demonstrations throughout the show.

Drawing on the global Skyline network, we’re able to produce the quality of product our customers are used to, while consistently delivering high standards, regardless of where in the world they are exhibiting.