One of the newest and most innovative interactive technology tools is augmented reality.
It can be used within your exhibition stand design, bringing traditional print to life and moving between the physical and digital mediums.
Augmented reality allows for an unique and highly personalised visual media, bringing your ideas and messages to life by means of 2D and 3D content that burst into action through smartphones or tablets.
Augmented reality not only enriches your exhibition design but your stands’ customer service as well, working as an interactive medium to approach possible customers.
Skyline Whitespace can incorporate augmented reality into a branded exhibition reception desk . This can take the form of a scannable logo for visitors that visualises your showreel on their device.
By jumping your brand to your potential customer’s own device, you’ve opened up an opportunity to network with them away from your stand.
While the augmented reality within your stand offers visitors a way to engage with your brand, it can also help your business to develop future campaigns. Any tool that asks users to engage with it has the potential to gain valuable data. This in turn can be used by marketing and advertorial teams to learn about your consumers.