Whether a first-time exhibitor or a regular in the event halls, you probably know that trade shows are the ideal way of connecting face-to-face with your target market. You will also be aware of the high costs involved in building a stand, and hiring floor space – so why do so many trade show attendees dump their stuff in the skip at the end of the show?
Thing is, exhibitions can be both economical and eco-friendly, but that doesn’t mean you have to cut back on creating a visual stand, or even skimp on materials, and you definitely don’t have to blow the budget.
Eco-friendly stands just require a little planning, so here are 3 top-tips to get you and your stand economical and environmentally-friendly.
1. Reduce, Reuse
Two important parts of environmental sustainability are the ability to reduce, and the ability to reuse a product as much as possible, in the future.
If you exhibit at least once a year, reusable stands are a great investment. By doing this, you are cutting down the amount of materials, components or parts that you would have previously thrown out after use, making your activities eco-friendly. There are many pop up exhibition stands which can be used multiple times, reducing costs and waste in the long-term, whilst delivering an impressive high-impact stand without compromising on cost and sustainability.
If you think you’ll only use the stand once, and have no intention to regularly exhibit – consider hiring out a stand rather than buying it. By hiring, you are effectively re-using the item and keeping it out of landfill.
2. Design Your Stand With The Future In Mind
As discussed, if you’re planning to attend numerous exhibitions over a short space of time, reusing your stand is the most efficient, cost-effective and environmentally-friendly option. However, a major concern of most stand designers will be space, and the worry that each event offers a different floor space size, different restrictions and different access points.
Try to consider your stand as a series of individual modular components; it is easier to design something that can be adapted to each exhibition space. With careful design planning, components can be cleverly designed to slot together in order to fit to certain measurements.
3. Choose Materials Wisely
Some materials are obviously much more environmentally-friendly than others. For example, choose low-energy items – ones made from recycled and/or recyclable material, locally produced items, ones without toxic finishes etc.
Many stands use lighting to create design effects, but this can use a lot of electricity, so instead, try to create a similar effect by using a combination of low-energy lighting and light-dispersing fabrics – an effect that can not only look stunning but also save you money!
Whatever stand you decide on, there will always be a number of options of materials you can use. Consider the environmental properties, the energy-efficiency, ability to recycle, and of course, the ease of transport – if all these are considered during the design process, there will be a huge difference made to the overall eco-friendliness of your stand, and your exhibition as a whole.
Here at Skyline Whitespace, we are proud to be one of the leading providers of quality, professional and creative exhibition stands, and aim to meet our client’s requirements 100%. For more information, or to discuss anything with our friendly and creative team, please do not hesitate to contact our friendly team!