The events and exhibition industry has a social responsibility to reduce their carbon footprint. Your consumers know this, and an increasing amount of people are choosing brands they believe are sustainable and committed to helping the environment.
Yet at the same time, trade shows and exhibitions have a reputation of being wasteful. The idea of huge quantities of materials being thrown away after each show is far from the sustainable and environmentally friendly model every business wants to follow.
But we are arguing that exhibitions can be both economical and eco-friendly. Your next exhibition stand can effortlessly fit into your green marketing strategy and it doesn’t mean you have to spend a fortune nor cut back on creative design.
As the importance of sustainability grows, there’s an increasing amount of ways that you can keep your exhibition stands eco-friendly, without having to sacrifice cost or quality.
Modular exhibition stands
For multiple shows, it makes sense to choose a reusable & long-lasting modular stand.
Modular exhibition stands are reusable, reconfigurable and recyclable.
They’re easily reconfigured to suit different stand dimensions and requirements, and the graphics are also 100% reusable and interchangeable. We encourage multi-use of our client’s graphics by advising against one-time use content, such as dated information or images specific to one event.
Modular exhibition stands are built for reconstruction – they give increased flexibility and ease of transportation in addition to being an eco-friendly and carbon neutral option.
Trade show giveaways are a great way of giving the customer a piece of your brand to remember. Traditional promotional items tend to range from notebooks and pens to cheap plastic key rings or bottle openers. Great gimmicky gifts, but not great for the environment. These objects tend to be easily forgotten about, either left in a desk never to be used, or thrown away and ending up in landfill.
Some popular, environmentally friendly giveaways are bamboo reusable coffee cups or stainless-steel reusable water bottles. Think of useful products that people can use every day whilst encouraging reusability.
Practice what you preach! If you are a company that considers sustainability a core value, offering eco-friendly giveaways at your events is a must.
Transport systems account for around 20% – 25% of all carbon dioxide emissions and world energy consumption. There are ways you can reduce your transportation emissions, such as grouping different shipments together. Perhaps you know a supplier that will be at the same exhibition? Why not ask if they wanted to share a freight? This might take a bit more planning, but overall should actually help keep your costs down too.
Sourcing materials and goods local to the event can also help save on transportation costs and keep emissions down.
With a network of 128 Skyline offices in major cities across the world your stand can be hired locally nearer the exhibition hall, cutting on your business carbon emission and energy. A dedicated Skyline Whitespace team manages the whole process making your international exhibiting experience stress and hassle-free.
Other than the fact that LEDs use a lot less energy than traditional bulbs, there are other benefits of using LEDs as a lighting solution. For example, there are no harmful materials or chemicals used to make LED lights, whereas regular CFL lightbulbs contain mercury and require a special method of disposal.
LEDs are made of recyclable materials, so can be dismantled and reused when they are out of action. LEDs are a lot more durable than traditional lightbulbs and can last over 20 years. This means they do not have to be replaced as often, minimising waste and management.
LED lights give off less heat than traditional bulbs due to their efficient design. You can also get ‘cooler LED bulbs’ that are safer and less of a fire risk.
Understandably, many businesses want that extra ‘wow’ factor and for their exhibition stand to really catch people’s attention in a crowded hall.
Here at Skyline Whitespace, we have always operated under the reduce, reuse, recycle philosophy. With our bespoke, in-house custom workshop we are able to specifically design stand elements unique to your requirements. We are able to store all bespoke features for your stand on our premises ready to be reused or reconfigured for your next event.
Encouraging people away from the build and burn mentality that has been a common misconception in the exhibition industry is a core part of what we do.
If you have any questions on the green approach, or for more information about our products or services, please don’t hesitate to contact us!