Greening your business can give you an edge over the competition, drive brand loyalty and boost your profits. But how do you stay green when exhibiting?
Whether a first-time exhibitor or a regular in the event halls, you probably know that trade shows are the ideal way of connecting face-to-face with your target market. You will also be aware of the high costs involved in building a stand, and hiring floor space – so why do so many trade show attendees dump their stuff in the skip at the end of the show?
Thing is, exhibitions can be both economical and eco-friendly, but that doesn’t mean you have to cut back on creating a visual stand, or even skimp on materials, and you definitely don’t have to blow the budget.
Eco-friendly stands just require a little planning, so here are 3 top-tips to get you and your stand economical and environmentally-friendly.
1. Reduce and reuse
Two important parts of environmental sustainability are the ability to reduce, and the ability to reuse a product as much as possible, in the future.
If you’re planning to attend a small number of events, such as an occasional trade show, hiring an exhibition stand will not only save you 35% on the purchasing cost, but it will also be re-usable. Rental exhibition stands can be easily re-skinned and reconfigured to reflect your new messaging or brand reducing any unnecessary waste.
Exhibition stand hired by SSE
2. Design your stand with the future in mind
As discussed, if you’re planning to attend numerous exhibitions over a short space of time, reusing your stand is the most efficient, cost-effective and environmentally-friendly option. However, a major concern of most stand designers will be space, and the worry that each event offers a different floor space size, different restrictions and different access points.
Try to consider your stand as a series of individual modular components; it is easier to design something that can be adapted to each exhibition space.
With careful design planning, components can be cleverly designed to slot together in order to fit to certain measurements.
3. Choose materials wisely
Some materials are obviously much more environmentally-friendly than others. For example, choose low-energy items – ones made from recycled and/or recyclable material, locally produced items, ones without toxic finishes etc.
Many stands use lighting to create design effects, but this can use a lot of electricity, so instead, try to create a similar effect by using a combination of low-energy lighting and light-dispersing fabrics – an effect that can not only look stunning but also save you money!
Whatever stand you decide on, there will always be a number of options of materials you can use. Consider the environmental properties, the energy-efficiency, ability to recycle, and of course, the ease of transport – if all these are considered during the design process, there will be a huge difference made to the overall eco-friendliness of your stand, and your exhibition as a whole.
4. Use a supplier with an international network
Using a supplier with an international network will not only help the environment but will also save you money on expensive shipping fees. With a network of 128 Skyline offices in major cities across the world your stand can be hired locally nearer the exhibition hall, cutting on your business carbon emission and energy. A dedicated Skyline Whitespace team manages the whole process making your international exhibiting experience stress and hassle-free.
3. For multiple shows, choose a reusable & long lasting modular stand
Modular exhibition stands are an efficient, cost-effective and eco-friendly option for businesses that attend multiple shows per year. Modular exhibition stands are reusable, reconfigurable and recyclable. Our aluminium frames can be fully recycled and our modular structures can be reconfigured to different sizes, allowing total flexibility for environmentally friendly exhibiting. What’s more, no waste is left after stand construction. We also make sure all our partners use recyclable materials.
Modular exhibition stand designed and built for Lenus Pharma
Here at Skyline Whitespace, we are proud to be one of the leading providers of quality, professional and creative exhibition stands, and aim to meet our client’s requirements 100%. For more information, or to discuss anything with our friendly and creative team, please do not hesitate to contact our friendly team!