Creating a good first impression at a trade-show is crucial. From the design and structure of your stand to the sales presentation, every little detail has a role in alluring potential customers or helping you build business connections.
However, many trade-show participants still face difficulties when approaching attendees. The usual sales pitch can be a bit overwhelming and interfering. More often than not, it deviates people instead of fuelling their interest in your booth.
There is no one perfect way to engage attendees, so why stick to just one – the sale pitch?
Through new interactive technology, you can reduce the need for that repetitive sales presentation. Allowing those people, who would prefer to approach you when they have questions, to learn about your business in the most convenient way for them, will expand your approachability.
Virtual Reality is an immersive, computer-generated artificial environment that attracts attention and creates a great talking point.
There are many cutting-edge virtual reality headsets on the market today that allow users to completely immerse themselves in the 3D world and this event technology offers a great way to explain complicated systems or bring large-scale products to life.
Your headsets can be preloaded with already existing 3D content or you can create your own immersive environments. Whichever option you go for, VR will create unforgettable experiences for your prospects and create a memorable buzz.
The new advertising trend for using Augmented Reality has proven itself a powerful marketing tool, allowing brands to connect on a deeper, more immersive level with their target audience.
AR lets you hide content behind marker images that can be included in your event display posters or exhibition stand graphics. It’s a totally fresh and unique way for visitors to interact with your brand.
Using this technology, individuals have access to digital information about particular products or services, but the interactive media sets itself apart by allowing the user to merge engagement across the physical and digital spaces.
Still new and unfamiliar to most people, it attracts the attention of visitors. This in turn creates the perfect opportunity for your sales team to engage with customers and promote the product or company.
An example in practice is when GfK introduced augmented reality technology onto their exhibition stand design in 2013. Visitors could scan the company’s logo and see GfK’s showreel on their smartphones or tablet devices.
Projection mapping, also known as video mapping or spatial augmented reality is a projection technology that maps light onto real-world surfaces like buildings, cars, theatrical stages or indoor objects.
The software spatially maps a 2D or 3D surface and interacts with the projector to fit the image onto a physical object and align with its features exactly.
In other words, the objects become a canvas for 3D art.
Customers have grown accustomed to interactive features in their daily lives, depending more and more on their portable devices. So, when it comes to searching or buying new products, they expect some level of independence and freedom.
You can display vital information in a simple and versatile manner. Making use of eye-catching graphics, images or videos.
It will also improve your exhibition stand’s efficiency because unlike a direct and personal approach interactive displays can work nonstop, move at the user’s speed and are available at their convenience.
Some examples of this technology in use include: Just Eat’s screen engagement at Takeaway Expo 2014. A very simple interactive display that would let customers see the available product catalogue, take an interactive survey and discover more about the company.
Much like barcodes, QR codes allow users to “scan” certain items or images via their phones. They have become a popular mobile marketing method and you could profit from including them in your exhibition stand.
QR codes offer fast and reliable links to your site, app or online material, thereby increasing your website traffic and/or social media followers.
Whereas printed brochures or business cards are usually thrown out or lost by the end of the event, QR codes are immediately saved on the mobile’s memory and online history. Which means customers can access these details at a later date, saving the information in an instant.
Zagzig at TFMA 2014 had bar codes printed on their displays, providing a faster route to their online app, encouraging interaction and highlighting their app to new and current consumers.
In recent years drones, have rapidly grown in popularity in the consumer sector. As drone technology develops, more industries are adding it into their practices. The events industry in particular is enjoying the new thrills and perspectives drones can add to events and exhibitions.
They are mostly used as flying cameras to capture amazing footage. Drones are perfect for capturing action of fast-pace events like sports matches or races.
It can also provide a different perspective of other events including indoor and outdoor expos. The footage it captures can be streamed directly to screens at the venue or live streamed to any of your SM channels to engage with attendees.
While it may seem tempting to incorporate all of these technologies on your exhibition stand, it is wiser to choose those best suited to your company’s product and ultimate goals. The mechanisms have to make sense on the display, improving certain aspects and characteristics of your marketing plan.
Also, do not rely solely on the latest technology to manage your exhibition stand. A strong sales team is still a major asset to gather new customers and effectively transmit your company.
Contact our team today to discuss interactive technologies in exhibition stand design.