Exhibition Stands & Business Performance Indication

Sungard @ BCI World 2016 exhibition stand

Business performance indicators are a way of measuring how well a business is performing at a given time. Many business owners set targets and objectives at the beginning of each year so that they can measure where their business stands in terms of meeting the set goals. Performance indicators differ depending on the nature of the industry and the business owner. Different organisations have varied priorities, and this is the main influence towards why corporate leaders choose certain performance indicators.

For example, if a company’s main target is to increase its market share or industrial growth, then it is important to implement measures that help boost profitability and then use previous statistics to benchmark the success. There are many ways of measuring business performance, and marketing is a very effective measure. Most business people favour marketing as a form of assessing business performance because it provides a number of measurable aspects.

One promotional strategy can bring an especially large amount of information to the table for analysis. Attending a well-publicised trade show is a popular marketing strategy. Trade shows are highly effective as they furnish the attending companies with information that they can instantly analyse such as:

  • Head counts: one of the attending representatives can be assigned the job of recording the number of footfall attracted to their stand during the whole exposition.
  • Lead generation: if any enquiries are made after the trade show, asking the potential customer where they came across your brand or who recommended it is a good idea. Every mention of the trade show should be recorded for analysis purposes.
  • Return on Investment: compare the profits generated from attending the trade show to the amount spent on the promotional strategy.

In order to maximise the potential of the trade show attending strategy, every company should invest into company image; how attractive and unique the brand is compared to the other exhibitors. This is why it is important to use exhibition stands professionally designed by companies like ourselves at Skyline Whitespace. Attractive exhibition stand designs will help you stand out from the crowd giving your business the publicity you require.

At Skyline Whitespace, we provide excellent stand designing services that are tailored to better your brand image and enhance your overall business performance. We have a highly devoted team of experts who all share a passion for designing exhibition stands that are great marketing tools. An advisor is always at hand to speak to you regarding your enquiry, so if you require our services please do not hesitate to contact us.