Exhibition space design needs careful consideration as this has a great impact on how many stand visitors you will attract. In this post, we’ll explain the importance of exhibition stands and their design and then provide tips on how to design an exhibition space that will put your company on the map.
The main aim of any exhibition stand is to capture the attention of the audience. You need to keep it long enough to result in the sole purpose of customer interaction and (hopefully) purchase.
Exhibitions, trade shows and corporate events are the original ‘pop up shop’ concept. Business owners, promoters and company personnel are able to share their products and services with an audience that’s specifically interested in their sector of expertise. This may sound like an easy idea, but you’re not the only shop in town, and sadly the competition is most likely next door, over the road and at every other possible angle.
So, how can you make your stand draw more attention than your competitors?
Simple. You can use our exhibition space design tips.
How to Design an Exhibition Space and Stand
Here are a few top tips to on how to design an exhibition space and ensure your next exhibition is a success.
1. Plan Your Exhibition Design
The only way to achieve an effective exhibition space is through visual application and careful design planning. Exhibiting is all about capturing the attention of your audience, and once you’ve got their attention you can enjoy the ‘easy bit’ of wooing them with freebies and impressive technology. However, actually getting the crowds swarming round your stand can be tricky.
Project and event management is key to ensure you deliver impressive customer experience. How your stand looks to passers by will in fact be key to drawing the customers in and tempting them to explore your stand.
2. Keep Their Attention
Most stands tend to only receive a mediocre level of success at any exhibition setting. Moreover, people tend to make providing visitors with as much information as possible their sole focus.
This is bad practice.
Although that tactic can often work for a specific clientele, the average visitor will only spend between 30 seconds to 3 minutes at your stand before leaving and applying their attention elsewhere. This is referred to as the ‘goldfish effect’, and can help give you an idea of how to keep your visitors’ attention for nearer to the 3-minute mark.
In larger exhibition settings, the aim really is to make your stand that big, shiny, lit-up stand that everyone naturally gravitates to.
3. Be Bold and Creative
Be bold and creative in your design approach, after all – the human brain is naturally attracted to vivid and innovative design. No exhibition stand has to be two-dimensional. Mix up the use of image, text and clever lighting in order to create curiosity towards your stand from all distances.
4. Design It Interactive
Exhibition visitors will be far more drawn to a stand that offers interactive elements. No visitor wants to stand at an exhibition space as you push leaflets and stickers into their hand.
Therefore, you should make your audience feel involved and give them something to engage with using interactive exhibition stands. Incorporate the latest technology and social media elements into your stand’s design – why not display live tweets on display screens and invite visitors to join in using their smartphones?
5. Develop an App
Consider developing a free app that is specifically designed to the exhibition setting, and that perhaps even interacts with the stand itself. This offers visitors the ability to access your company’s information in their free time, and provides an eco-friendly alternative to paper brochures that inevitably end up in the bin outside.
6. Focus on your Brand Identity
The design of your stand should focus on your brand, your core strategy and use all the tools at your disposal that encourage visual and hands-on engagement with the customer. Consistent brand identity gives people confidence and helps form stronger relationships. For example, you would focus on the following:
Reflect your corporate brand image
Use consistent brand colours, logo & graphics
Have a good structural stand layout
Showcase your new products or services
Product launches and demonstrations attract more visitors, so make sure your stand tells everyone that something exciting is happening.
7. Graphics Layout
Your exhibition stand needs bold graphics that catch everyone’s attention. Here are some examples of how you can get the best graphics layout:
Use images that showcase your latest products and services
Have an effective layout, look and feel
Have a minimal approach to ensure you don’t distract visitors
Keep it interesting and convey a key message about your company
Overall, you need to reflect your brand and you use stunning, high quality images.
8. Video and Animation
Use animations and videos to capture attention of visitors. Consider using the following to capture your audience:
Bespoke videos on TV screens
Branded games on iPads
9. Augmented Reality
Immersive technologies can set you apart from your competition and deliver memorable experiences. Augmented Reality is a great way to achieve this. AR lets you hide content behind marker images that can be included in your exhibition stand graphics.
10. Virtual Reality
Virtual reality is still cutting-edge technology that allows users to completely immerse themselves in the virtual, three-dimensional world.
Explain complicated systems
Bring large-scale products to life
Powerful brand experiences and memorable activities will ensure that people from all over the exhibition will pay you a visit and improve your ROI.We hope these tips will help you design the perfect stand at your next exhibition. If you need more advice you can read more of our Exhibition Tips and Tricks. You can also discuss your requirements with our team by contacting us today.
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