Michael Debevaye, CEO of Creaplan Group, will take the stage at EXHIBITORLIVE 2026 to explore how European standbuilding continues to shape the global exhibition landscape. Renowned for its disciplined approach to materials, sustainability, technology, and storytelling, Europe remains a driving force behind innovative and impactful exhibition design.
In this session, Debevaye will highlight the latest design trends emerging across Europe, from evolving forms and textures to refined colour palettes and intelligent spatial layouts. These elements are not only aesthetic choices – they play a critical role in reinforcing brand identity and creating memorable visitor experiences.
Attendees will gain valuable insight into the broader European exhibition ecosystem, with references to influential events such as Salone del Mobile in Milan, EuroShop in Düsseldorf, and Mobile World Congress in Barcelona. These platforms continue to set the benchmark for creativity, craftsmanship, and forward-thinking design.
A key focus of the session will be Europe’s leadership in sustainable material selection and seamless technology integration. Debevaye will demonstrate how these strengths translate into tangible impact on the show floor, enabling brands to deliver engaging, responsible, and future-ready exhibition experiences.
Participants will leave with a clearer understanding of:
- Key European design trends shaping modern stand construction
- Europe’s unique strengths in sustainability and technology
- The major events influencing global exhibition practices
- How storytelling enhances brand identity and audience engagement
- The role of European standbuilding in experiential marketing strategies
This session offers a compelling look at how European design principles continue to influence and elevate exhibitions worldwide.
If you are interested in attending, you can register here.
