We all know that trade shows and exhibitions can be highly competitive, with hundreds of businesses and brands from similar industries and backgrounds all in direct competition for the attention of the same clients. It is important to stand out from the crowd, so here are some engaging marketing techniques that you can use to network with your customers and clients.
Depending on the product/s you are marketing, it may be appropriate to hold certain activities in your exhibition booth that will showcase your product while also engaging with your customers and clients. Game demonstrations, food samples, advertising gifts and video and animation are all engaging marketing techniques that can be utilised at an exhibition.
If possible, try to use social media to your advantage. If you are handing out advertising gifts or free samples, ask customers to tweet your company handle with a selected hash-tag, or ‘like’ your company page on Facebook. You can also hire Twitter walls and Instagram booths to get the most attention from potential clients both inside and outside the venue.
Social media is a highly effective marketing tool, and will create a lot of online interest in your brand while also ensuring that you get the most out of anything you are giving away. Encourage the use of social media wherever possible!
Use photography in your booth to engage customers while also creating more media to use on your company’s website or social media accounts. Either hire a photographer to take shots of your booth and activities throughout the day, or hire a photo booth machine that will print your logo, your brand name and the exhibition date on the bottom of the page.
These techniques will drive traffic back to your brand when people are looking for pictures of themselves at the event, as well as being a lot of fun.
These practices will assist you in getting the most out of your trade show or exhibition. If you need assistance with setting up an effective exhibition booth that will attract the attention of your customers and clients for all the right reasons, Skyline Whitespace offers an excellent range of exhibition tools, including pop up exhibition stands, as well as design and customer engagement services. Contact us today.