Don’t Forget the Floor

When you’re designing an exhibition space, you have a limited amount of room to get your message across clearly, so you need to make sure that you’re using your space well. One aspect that is easy to overlook, but which can help to make a great impact, is the flooring beneath your feet.

You may think that it’s not important; after all, in a busy trade show there will hopefully be lots of people standing around in your exhibition space, so the floor will hardly be seen. However, it can actually be very effective in a number of ways.

The first is quite simple; it delineates the area of your stand, as opposed to the one next to it. This is particularly useful if your exhibition space is placed directly adjacent to a neighbouring one, and especially so if you have similar products or services – by placing a different colour flooring underfoot, you remind the attendee that they’re in a different space, and it helps them to separate your brands.


You can also, of course, use it as another branding area; as well as putting your logo at height where it can be seen from a distance, you can have it emblazoned on your flooring, too. As people naturally have to pay a certain amount of attention to where their feet are so that they don’t trip, it’s a surprisingly effective attention grabber.

You can also use patterns on the floor to add shape and flow to the design, linking elements that would otherwise seem a little isolated – for example, the orange swirl on the floor of the stand for Zagzig below connects the information displays so that they have plenty of space around them for attendees to use them, but still feel like an integral and natural part of the stand.


From reinforcing your brand colours to displaying your logo and giving your stand a cohesive feeling, the floor is more than simply something to stand on – it’s a vital part of your exhibition stand’s design.

Here at Skyline Whitespace, our talented team have plenty of experience in designing eye-catching, effective exhibition stands of all sizes, so why not get in touch with us to discuss your requirements today?