For every guest you have participating at the event, you will have another few thousands participating through social media – twitter, Facebook, Instagram, Periscope etc. Just think about how that audience can interact with the event.
Many other elements can be used to make a branded event more enjoyable – the obvious food and drinks – but also extra Audiovisual (AV) technology such as video/LED screens to add light and movement. You can also use interactive technology such as touch screens and branded games. These could be combined with Virtual Reality (VR). You may also want to use robots, augmented reality and selfie booths – the event is yours and anything is possible – as long as it meets your objectives!