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B2C vs B2B: Marketing Ideas for Events

The key to a great marketing strategy is understanding the needs of your target audience. When it comes to B2C vs B2B marketing, businesses are aiming to capture the attention...
By Nicola Crichton - 10.07.19
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How to Manage an Event

In this article, our event management experts share their top tips on how you can make your next event the best yet. What Is Corporate Events Management? In the business...
By Nicola Crichton - 31.05.19
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Exhibiting in the USA

Exhibiting internationally can be complex and stressful. There are many differences between exhibiting in Europe and North America. Most show organisers in America set very specific rules, regulations and requirements....
By Marta Gorka - 08.01.15
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