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B2C vs B2B: Marketing Ideas for Events

The key to a great marketing strategy is understanding the needs of your target audience. When it comes to B2C vs B2B marketing, businesses are aiming to capture the attention...
By Nicola Crichton - 10.07.19
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How to Manage an Event

In this article, our event management experts share their top tips on how you can make your next event the best yet. What Is Corporate Events Management? In the business...
By Nicola Crichton - 31.05.19
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Simple Rules for Great Giveaways

Giveaways are one of the most lucrative marketing techniques you can utilise at a trade show or exhibition, and will capture the attention of your customers in the short- and...
By Marta Gorka - 17.05.17
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Beat The Competition!

Do you feel like your trade show execution plan still needs some work and can use a little pick-me-up? Many exhibitors think they have mastered their custom or modular exhibition...
By Marta Gorka - 24.06.15
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Bring Them Back For More

Many trade shows and exhibitions take place over more than one day, and you’ll often find that a lot of the people who flooded the hall on day one come...
By Marta Gorka - 02.04.15
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Exhibiting in the USA

Exhibiting internationally can be complex and stressful. There are many differences between exhibiting in Europe and North America. Most show organisers in America set very specific rules, regulations and requirements....
By Marta Gorka - 08.01.15
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A Trade Show Survival Guide

If you’re planning an event, whether for now or for the New Year, it’s certain you’ll be aware of the level of time-management, organisation and clever planning that’s required in...
By Marta Gorka - 26.11.14
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