Despite living in a hyper-connected world, it can still feel difficult for brands to communicate effectively with their customers.

The key to a great marketing strategy is understanding the needs of your target audience. When it comes to B2C vs B2B marketing, businesses are aiming to capture the attention...

Looking for trade show lead generation ideas and tips? You've come to the right place. This is the full list for pre-show, at the show and after the show.

In this article, our event management experts share their top tips on how you can make your next event the best yet. What Is Corporate Events Management? In the business...

Need help choosing an exhibition stand and have no idea where to start? Well, you’re in luck. We’ve got the ultimate list of exhibition ideas packed in this helpful guide....

In this post, we’ll explain the importance of exhibitions and their design and then provide tips on how to design an exceptional exhibition space.

Greening your business can give you an edge over the competition, drive brand loyalty and boost your profits. But how do you stay green when exhibiting? Trade shows and exhibitions...

Skyline Whitespace, a global exhibition specialist provides a complete list of exhibition tips and tricks to help you with trade shows. From planning to post-show. Contact us if you need...

As discussed in part one of our two part timeline special, we highlighted the importance of thorough planning and what organisation can really mean to the overall success of your...

When it comes to exhibiting at any trade show, exhibition or corporate event, smart companies will start to plan an exhibition timeline long before the event. By planning ahead, you...

When you exhibit at a trade show, the most important thing you need to do is attract attention – the good kind – from the attendees. After all, if they...

Giveaways are one of the most lucrative marketing techniques you can utilise at a trade show or exhibition, and will capture the attention of your customers in the short- and...

The year 2013 consisted of both positive and negative moments for many businesses because of the recession, which was then followed by an economic recovery. As the year 2014 has...

At a trade show, attendees are constantly bombarded with colours, lights, sales talks and giveaways. It is up to you and your team to make sure your exhibition stand doesn’t...

You might not be able to control the lighting levels at your next conference or indoor exhibition venue, but that doesn’t mean you should ignore lighting features on your stand....

Do you feel like your trade show execution plan still needs some work and can use a little pick-me-up? Many exhibitors think they have mastered their custom or modular exhibition...

Competing at trade shows can sometimes be difficult. There are tons of activities taking place at every exhibition. Lights, graphics, giveaways and other distractions that can potentially keep attendees away...

Exhibiting internationally can be complex and stressful. There are many differences between exhibiting in Europe and North America. Most show organisers in America set very specific rules, regulations and requirements....

If you’re planning an event, whether for now or for the New Year, it’s certain you’ll be aware of the level of time-management, organisation and clever planning that’s required in...

Here at Skyline Whitespace we consider ourselves to be the market leaders when it comes to high quality modular exhibition stands; and we believe that there is good reason for us...