Covid-19 Update: We’re still open for business
With the impact of Covid-19 continuing to be felt worldwide, we wanted to update you on how the team at Skyline Whitespace are currently navigating this unprecedented chapter. Whilst keeping...
By Lucy Springett - 01.04.20 Read more
12 Eco-friendly giveaway ideas for your next exhibition
Whilst giveaways and merchandise are still an ever-popular tool for engaging with your audience at exhibitions and events, we’re all becoming a lot more mindful of the impact that these...
By Lucy Springett - 30.03.20 Read more
A Quick Guide to Experiential Marketing
Despite living in a hyper-connected world, it can still feel difficult for brands to communicate effectively with their customers.
By Nicola Crichton - 17.09.19 Read more
B2C vs B2B: Marketing Ideas for Events
The key to a great marketing strategy is understanding the needs of your target audience. When it comes to B2C vs B2B marketing, businesses are aiming to capture the attention...
By Nicola Crichton - 10.07.19 Read more
21 Trade Show Lead Generation Ideas: Maximise Presence & ROI
Looking for trade show lead generation ideas and tips? You've come to the right place. This is the full list for pre-show, at the show and after the show.
By Nicola Crichton - 06.06.19 Read more
How to Manage an Event
In this article, our event management experts share their top tips on how you can make your next event the best yet. What Is Corporate Events Management? In the business...
By Nicola Crichton - 31.05.19 Read more
20+ Exhibition Stand Ideas: The Ultimate Guide
Need help choosing an exhibition stand and have no idea where to start? Well, you’re in luck. We’ve got the ultimate list of exhibition ideas packed in this helpful guide....
By Nicola Crichton - 23.04.19 Read more
What Is Event Management?
Event management involves applying project management techniques to set-up, plan and execute events such as conferences, festivals and weddings.
By Nicola Crichton - 28.03.19 Read more
Exhibition Stand & Space Design Tips
In this post, we’ll explain the importance of exhibitions and their design and then provide tips on how to design an exceptional exhibition space.
By Nicola Crichton - 11.03.19 Read more
7 easy ways to promote staff wellbeing at events
The event industry is an exciting and rewarding environment, but it can also come with high pressure, expectations and looming deadlines. EventWell has recently listed it as the 5th most...
By Marta Gorka - 29.08.18 Read more
Top 5 games to use at your next exhibition
Exhibition games are a great way to boost interest and attract visitors to your stand. They give potential clients an opportunity to really interact with your brand, and raising the...
By Marta Gorka - 30.07.18 Read more
Top 5 Field Marketing Tips
Find out top field marketing tips from our industry experts to ensure you get the most out of your field marketing. Read more now! Top 5 Field Marketing Tips...
By Marta Gorka - 28.05.18 Read more
Exhibition Tips and Tricks: The Ultimate Exhibition Checklist
Skyline Whitespace, a global exhibition specialist provides a complete list of exhibition tips and tricks to help you with trade shows. From planning to post-show. Contact us if you need...
By Marta Gorka - 22.09.17 Read more
Exhibition Planning Timeline: Organise Your Exhibition to Success
When it comes to exhibiting at any trade show, exhibition or corporate event, smart companies will start to plan an exhibition timeline long before the event. By planning ahead, you...
By Marta Gorka - 02.08.17 Read more
Creative Musts For Effective Exhibition Stands
Anyone who has ever taken part in the creative process of designing a trade show stand knows how challenging it can be. They also know that it can be very...
By Marta Gorka - 28.07.17 Read more
Why Stand Hire is a Viable Option for Exhibitors
Exhibition stand hire is a favourable choice for many companies. It can be especially beneficial for new and international exhibitors and is a perfect option for businesses that often change...
By Marta Gorka - 28.06.17 Read more
The Psychology of Engagement
The Psychology of Engagement When it comes to exhibiting at trade shows there are a variety of different marketing tools available which you can use to ensure your exhibition is...
By Marta Gorka - 16.06.17 Read more
5 Simple Rules for Great Trade Show Giveaways
Trade show giveaways are one of the most lucrative marketing techniques you can utilise at an event, and choosing the right exhibition giveaways can play a key role in engaging...
By Marta Gorka - 17.05.17 Read more
Things to Consider When Planning Your Stand Graphics and Content
When you’re planning an exhibit at a trade show, it’s important to be clear about your message; what do you want to convey to the attendees and visitors to your...
By Marta Gorka - 06.05.17 Read more
5 Secrets to Successful Exhibition Planning
Without an exhibition plan, trade show exhibiting can be overwhelming. Take back control and have a stress-free exhibiting experience with our tips.
By Nicola Crichton - 04.01.17 Read more
Why Exhibitions Really Matter?
With digital convenience and online retail capabilities, many marketers don’t recognise the value of personal interactions in the digital age. But there’s a reason every major city has a convention...
By Marta Gorka - 03.01.17 Read more
6 Simple Steps to Improve Your Exhibiting Experience
At a trade show, attendees are constantly bombarded with colours, lights, sales talks and giveaways. It is up to you and your team to make sure your exhibition stand doesn’t...
By Marta Gorka - 08.12.16 Read more
4 Tips for Choosing the Right Exhibition for Your Business
Choosing the right exhibition to attend can really contribute to your ROI and make a big difference to your overall success. Many exhibitors make the mistake of being loyal to...
By Marta Gorka - 02.02.16 Read more
Guide: Stand Lighting for Indoor Exhibitions
You might not be able to control the lighting levels at your next conference or indoor exhibition venue, but that doesn’t mean you should ignore lighting features on your stand....
By Marta Gorka - 05.01.16 Read more
Latest Interactive Technology
Ensuring you have a well-designed stand that best showcases your brand and aims to accomplish your business goals is the first big step in ensuring your trade show success. What’s...
By Marta Gorka - 21.10.15 Read more
Two Brands, One Stand
The 7th annual BodyPower Expo took place on 15th-17th May 2015. It’s the most celebrated and comprehensive fitness event in the UK. The show took place at NEC, Birmingham, giving...
By Marta Gorka - 12.06.15 Read more
8 Ways to Attract Visitors to Your Exhibition Stand
Exhibitions are an excellent way to build relationships with potential customers and gain experience of selling your product in a competitive environment. However, competing at trade shows can sometimes be...
By Marta Gorka - 13.05.15 Read more
A Trade Show Checklist: The Must-Haves
Trade shows are a fantastic opportunity for many industries, providing ample reasons for both brand and customer to attend. Although, often seen as a marketing investment, when it comes to...
By Marta Gorka - 01.04.15 Read more
Making Use of Empty Space
In exhibition stand design, it can sometimes be just as important to make space as it is to fill it. With a limited amount of square footage available, it can be...
By Marta Gorka - 23.03.15 Read more
Three Ways to Engage at Exhibitions
When it comes to an exhibition or trade show, it is vital that you engage with customers as much as possible. Although your exhibition stand design will draw your customers in, it’s...
By Marta Gorka - 13.03.15 Read more
Spotlight: Trade Shows and the Video Game Industry
In a previous blog, we showed you the basics of trade shows in the toy manufacturing industry; however this is not the only industry that has more specific guidelines in terms...
By Marta Gorka - 16.02.15 Read more
Trade Shows and the Toy Industry: Spotlight
Previously, we have shown you the essential rules to follow when marketing at an exhibition. However, there are an even more finite set of guidelines that need to be followed when marketing...
By Marta Gorka - 02.02.15 Read more
Access All Areas
Exhibition spaces can come in all kinds of shapes and sizes. Depending on your brand, your purpose and the individual show that you’re attending, you may have a huge range...
By Marta Gorka - 26.01.15 Read more
A Guide to Exhibition Stand Flooring
A Guide to Exhibition Stand Flooring When you’re designing an exhibition space, you have a limited amount of room to get your message across clearly, so you need to make...
By Marta Gorka - 23.01.15 Read more
Make Your Stand Eco-Friendly
The events and exhibition industry has a social responsibility to reduce their carbon footprint. Your consumers know this, and an increasing amount of people are choosing brands they believe are...
By Marta Gorka - 21.01.15 Read more
Is It Time To Trash Your Trade Show Literature?
The leaflet, the brochure, the catalogue; they’ve all been staples of many a trade show exhibit for years. After all, you want attendees to walk away with the vital information...
By Marta Gorka - 19.01.15 Read more
Exhibiting in the USA
Exhibiting internationally can be complex and stressful. There are many differences between exhibiting in Europe and North America. Most show organisers in America set very specific rules, regulations and requirements....
By Marta Gorka - 08.01.15 Read more
The Difference between Consumer Events and Business To Business
At Skyline Whitespace, we create exhibition stands for a wide range of businesses and a wide range of shows. No two shows are ever the same, but there can be a significant...
By Marta Gorka - 01.01.15 Read more
The Royal College of Music’s Performance Simulator
The Performance Simulator was developed to help musicians overcome their fear of performing in front of live audience and develop necessary professional skills. Most artists rehearse in practice rooms, away...
By Marta Gorka - 23.12.14 Read more
Exhibition Stand Staff: Top Training Tips
Read more now to ensure you’re getting the most out of your exhibition stand staff!
By Marta Gorka - 23.10.14 Read more
Planning Presentation Space
When you take your business to an exhibition or trade show, you need to make sure that you get your message across to as many of the attendees as possible....
By Marta Gorka - 23.09.14 Read more
The Benefits of a Banner Stand
To promote your business successfully you need an extremely effective, and readily visible sign that will help to ensure that the future of your company will be profitable. Banner stands can give...
By Marta Gorka - 06.09.13 Read more