Yale is one of the oldest international brands in the world and one of the best-known names in the lock industry. At the Gadget Show, Yale wanted to position their brand as a critical part of the Smart Home story. The objective was to stand out from the competition with an unusual structure and use a clear journey for their customers.
Our designers recreated a space where the Yale’s main products and solutions could best be demonstrated: a lifelike environment. From the entrance door to the lounge and outdoor area, the house-designed had the right security offer(s) for that particular room/space.
Creative elements such as grass to reflect outdoor areas, TVs to recreate the lounge space, doors to reflect the various rooms, helped recreating a real life living space. Each area displayed the products and offered clear services to accompany the products.
The overall stand looked engaging and fun whilst retaining the strong yellow and black colours that reflect Security and Yale’s brand so clearly. Our smart and creative approach captured this reputable brand perfectly