The Brief:
Picsolve are a technology leader who are in the business of transforming people’s experience by capturing powerful moments with video, streaming, photos and more. Picsolve chose the IAAPA 2017 show in Orlando to reveal their new brand identity and a launch a new digital platform. The space of 12m x 9m had to maximise the presence and visibility of the logo and colours – as well as creating a controlled flow of the traffic, including the press, for the launch of their new digital.
The Result:
Picsolve was the one stand you could see from everywhere in the hall: missions accomplished! The design focused on the various levels of branding and messaging. The corporate logo and tagline were displayed at maximum height using 2 large PictureCube light boxes. The boxes were displayed horizontally to help framing the stand above the front main corners. The brand colour palette is lovely and bright making PictureCube light boxes a very modern and high impact solution.
The ground level focused on Picsolve product and solutions brought to life by the PictureCube display system. The core of the stand hosted a large LED wall to create movement and the front desk looked warm and welcoming thanks to the wonderful staff and the use of another lightbox!
This design highlights perfectly the versatility of PictureCube as a product – which can be used in any size, any shape, at any level. The overall stand looked slick, bright and modern, bold and confident – very much reflecting Picsolve’s personality.
When it comes to measurement and ROI, the numbers are very impressive – 450 new contacts from the show, increase in social media conversation by 500% and even web traffic was positively impacted with an increase of 600%! That’s how impactful well executed events can be!
