Event IAAPA Attractions Expo
Location Orange County Convention Center, Florida
Project 12m x 9m custom modular exhibition stand
Left angle Right angle

The Brief:

Picsolve are a technology leader who are in the business of transforming people’s experience by capturing powerful moments with video, streaming, photos and more. Picsolve chose the IAAPA 2017 show in Orlando to reveal their new brand identity and a launch a new digital platform. The space of 12m x 9m had to maximise the presence and visibility of the logo and colours – as well as creating a controlled flow of the traffic, including the press, for the launch of their new digital.

The Result:

Picsolve was the one stand you could see from everywhere in the hall: missions accomplished! The design focused on the various levels of branding and messaging. The corporate logo and tagline were displayed at maximum height using 2 large PictureCube light boxes. The boxes were displayed horizontally to help framing the stand above the front main corners. The brand colour palette is lovely and bright making PictureCube light boxes a very modern and high impact solution.

The level below displayed Picsolve solutions – once more using PictureCube display system but this time using individual upright boxes and using both sides to display strong imagery on one side and product/solution description on the other. The center of the stand was represented by a large LED wall and the front desk looked warm and welcoming thanks to the wonderful staff and the use of another lightbox!

This design highlights perfectly the versatility of PictureCube as a product – can be used any size, any shape at any level. The overall stand looked slick, bright and modern, bold and confident – all traits of Picsolve’s personality.

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