The brief:
Just Eat, the giant of Online food order and delivery service, wished to recreate their main services using an open stand of 80sqm. The heart of the stand had to depict Just Eat value ‘bringing together everything that’s great about food’. The periphery of the stand had to recreate the main offers in specific and distinct areas, namely: Products, Awards, Consultation, Partners.
The result:
An imposing custom modular structure visible from all angles of the hall thanks to the hanging fabric ring displaying the distinctive colours and logo of the company. When visitors approached the stand, they saw 4 curved wings creating 4 distinctive spaces.
The 4 areas were open to each other to facilitate traffic flow; the were designed to be distinct but at the same time to reflect the same brand to create consistency. The treatment of these areas helped defining a clear journey for Just Eat’s visitors.
Our designers used elements such as different colour carpets, clear signage and messaging on each wing, and fun elements to reflect the theme of each wing – for example the well-recognised delivery scooter for the Product area – and the tech bar with ipads for the Partners area to help educating the audience
“The Takeaway Expo was a huge success and our stand has been a big talking point. Our MD loved it and wants bigger and taller for next year!”
Senior Trade Marketing Manager, Just Eat
