The brief
The world famous brand Hilton, who are known globally for their many different brands and hotels came to us with the opportunity to create a luxury custom stand at the International Luxury Travel Market show in Cannes in 2020.
The brief was to create an exhibition space that represented each of their luxury brands, Waldorf Astoria, Conrad and LXR in different areas of the stand to present themselves and stand out from competitors.
The result
Each of the three brands have individual styles and USPs so Hilton wanted to clearly differentiate between all three on the stand to attract prospective clients to the relevant brand. Hilton required the stand to have areas for the three brand heads to be able to network and meet with the media.
We also ensured that the stand was Covid secure, in line with the exhibition regulations whilst maintaining a stunning, luxury feel with areas to allow the exhibitors to meet with media.
