The Brief:
Crystal Clear Skincare is a well-known brand amongst the beauty professionals and celebrities, a great innovative brand who pioneered new treatments in the world.
Crystal Clear Skincare exhibit at many tradeshows around the UK to position their brand to the consumers and to the professionals. They were looking for a solution that was modular and reconfigurable for different shows without incurring high costs.
At the center of the brief was the Brand which had to represent who the company is: a clean, bright and sophisticated logo that brought the whole stand together.
The stand needed to remain very open whilst displaying the different offers clearly. One area was dedicated to the skin treatment products, another area represented a typical salon with its very distinctive ambience and machinery, the third area was for consultations.
The Result:
The clever use of light boxes made the brand stand out and visible from a long distance. The light also reinforced the cleanliness and sophistication of the brand at the center and on each corner of the stand. Each area used clear messaging to help the customers’ journey on the stand – the consumers/retailers and the professionals knew exactly where to go to discuss the relevant products and solutions. The stand became a live salon with the live usage of machinery and treatment beds.
Crystal Clear Skincare attend various exhibitions and the stand has been designed to be easily reusable and reconfigurable. The stand gets stored on the Skyline premises and is built by our teams.
