The Brief:
The International Danish Company wanted to recreate the full retail experience their customers can enjoy in their 250 odd shops around the world – together with a strong emphasis on their brand to make them stand out. The stand had to align with their core values around passion and design, holistic and affordable furniture and accessories for their clients. The stand had to be reusable in different configurations.
The Result:
Our team designed a sleek, stylish and very modern space to reflect the cool Scandinavian brand and its core values. Visitors stepping onto the stand immediately enjoyed a compelling retail experience including the strong holistic approach in displaying the colour range and accessories. A separate private space allowed BoConcept friendly staff to engage further with guests, a space where they could talk customisation and/or take orders. Overall a truly authentic and memorable BoConcept experience.
The stand was designed and built using modular elements and it was re-used in several other configurations at other shows, making it very cost-effective. The modular parts were stored at our warehouse and refurbished by our team of experts before being used again.
