Press Start: So You Want to Play with Branded Games

Possibly the greatest mediums to rise from our love affair with technology has been video games. Once considered by the mainstream to be the preserve of young chaps with an anti-social streak, more than any other medium, games have become de rigueur for everyone. These days the average age of the gamer is an ancient 34-years-old, and there’s more or less an even 50/50 split between genders. And with a smartphone in every pocket, and a games console-cum-entertainment hub in every living-room, it’s a trend that’s only set to grow. And grow. And grow – without ever needing a 1-Up to continue.


So it makes sense that if you’re looking to really engage your customers on the tradeshow floor, offering them a game is a great way to do it. It gives potential clients an opportunity to really interact with your brand, build a connection and even form an emotional attachment with you in the same way that a movie can elicit that response. So what’s not to love?


In fact, there’s plenty of awesome reasons to get a branded digital game for your exhibition stand. Think about it – how many times can you read a leaflet without numbing the brain? Or watch a short film? Twice, at the most. And even then, you know each time precisely how it ends. But with a game, you can hold the attention of your customers for far longer, and with replayability a key factor, you can keep them coming back for more.


It also allows for both co-operation and competition. Who doesn’t want to be sitting pretty at the top of a high-score board or win a cool prize for coming first? That’s only going to keep them on your side, and make sure you get remembered long after the exhibition ends. Better yet, you can capture all that data and make use of it after the event for marketing purposes.


Branded games, like the ones we offer here at Skyline Whitespace, are developed with you in mind. Whatever the theme of your campaign, we can create a branded digital game that totally reflects and complements it. We’ll even re-skin games from our catalogue if you don’t fancy having a new game made completely from scratch.


Looking to make your exhibition stands head and shoulders above the rest? We’ve got you covered. For more information about our services, please don’t hesitate to contact us on 0345 415 4696 and our seriously experienced staff will be more than happy to assist in any way they can.