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Skyline Whitespace launches new showroom

Press release London, UK, 10th September 2019 – Skyline Whitespace, specialists in exhibition design, production and event experiences, have opened a brand-new showroom to allow clients to see the latest...
By Nicola Crichton - 11.09.19
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B2C vs B2B: Marketing Ideas for Events

The key to a great marketing strategy is understanding the needs of your target audience. When it comes to B2C vs B2B marketing, businesses are aiming to capture the attention...
By Nicola Crichton - 10.07.19
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How to Manage an Event

In this article, our event management experts share their top tips on how you can make your next event the best yet. What Is Corporate Events Management? In the business...
By Nicola Crichton - 31.05.19
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What Is Event Management?

Event management involves applying project management techniques to set-up, plan and execute events such as conferences, festivals and weddings.
By Nicola Crichton - 28.03.19
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Top 5 Field Marketing Tips

Field marketing, a traditional discipline in direct marketing, allows for a two-way communication that brings your brand to life and puts your messages in front of customers at targeted field...
By Marta Gorka - 28.05.18
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Skyline Whitespace at Marketing Week Live 2018

Earlier this month, our team attended the 9th edition of Marketing Week Live, the UK’s most reputable multi-disciplined marketing exhibition. The event attracted over 5,500 visitors – Marketers were able...
By Marta Gorka - 09.04.18
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Around the world in 2 hours

The World Trade Market opened its doors in London ExCel hosting more than 5000 exhibitors and welcoming over 50,000 visitors over 3 days. This event is unlike any other. As...
By Christelle Gental - 27.11.17
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The Benefits of Portable Displays

As discussed in many of our previous blogs exhibition stands are a great way to get your business out there and get it noticed. When it comes to exhibition stands...
By Marta Gorka - 22.09.17
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The Psychology of Engagement

When it comes to exhibiting at tradeshows there are a variety of different marketing tools available which you can use to ensure your exhibition is a hit. Here we take...
By Marta Gorka - 16.06.17
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Simple Rules for Great Giveaways

Giveaways are one of the most lucrative marketing techniques you can utilise at a trade show or exhibition, and will capture the attention of your customers in the short- and...
By Marta Gorka - 17.05.17
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Stand Graphics and Content

When you’re planning an exhibit at a trade show, it’s important to be clear about your message; what do you want to convey to the attendees and visitors to your...
By Marta Gorka - 06.05.17
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How To Get The Stand You Want

An exhibition stand can be many things; it can be a fun space or a formal one, it can have an intimate atmosphere or an open one – it all...
By Marta Gorka - 06.05.17
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Moving From Pop Up To Modular

Many exhibitors have pop up wants with modular needs. If you’re considering replacing your pop up display with a modular stand, you have to remember that it’s a big and...
By Marta Gorka - 02.02.17
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Why Exhibitions Really Matter?

With digital convenience and online retail capabilities, many marketers don’t recognise the value of personal interactions in the digital age. But there’s a reason every major city has a convention...
By Marta Gorka - 03.01.17
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Time-Saving Tips for Exhibitors

So you would like to improve your exhibiting experience and do trade shows better, but with an already busy work schedule, you just don’t have the time. But what if...
By Marta Gorka - 10.08.16
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5 Must-Dos Before Your Next Exhibition

Trade shows require a large investment of both time and money. If you’re attending an exhibition this year, you have to fully maximise the potential of your stand and the...
By Marta Gorka - 29.02.16
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4 Reasons To Exhibit at a Trade Show In 2016

A new year brings new opportunities. For most businesses, January is a natural time to reevaluate business goals and review current marketing strategies. As you’re identifying areas for improvement, one...
By Marta Gorka - 15.01.16
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Call of Duty: Black Ops 3 Launched

The next installment of the multibillion-dollar video game franchise, Call of Duty: Black Ops 3 was released last night. The new entry redefines how Call of Duty is played and...
By Marta Gorka - 06.11.15
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Hayes and Jarvis win Editor’s Silver Design Award

Hayes and Jarvis, specialists in inclusive arrangements to exotic destinations, wanted an exhibition stand that captured the visitor’s attention over their competitors and clearly communicated their key marketing messages at...
By Marta Gorka - 02.11.15
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Bring Your Brand to Life

How many times have you walked the trade show floor and saw numerous empty exhibition stands with staffers looking bored, uninterested or on their mobile phones? Trade shows offer hundreds...
By Marta Gorka - 14.08.15
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Beat The Competition!

Do you feel like your trade show execution plan still needs some work and can use a little pick-me-up? Many exhibitors think they have mastered their custom or modular exhibition...
By Marta Gorka - 24.06.15
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Two Brands, One Stand

The 7th annual BodyPower Expo took place on 15th-17th May 2015. It’s the most celebrated and comprehensive fitness event in the UK. The show took place at NEC, Birmingham, giving...
By Marta Gorka - 12.06.15
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Bring Them Back For More

Many trade shows and exhibitions take place over more than one day, and you’ll often find that a lot of the people who flooded the hall on day one come...
By Marta Gorka - 02.04.15
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A Trade Show Checklist: The Must-Haves

Trade shows are a fantastic opportunity for many industries, providing ample reasons for both brand and customer to attend. Although,  often seen as a marketing investment, when it comes to...
By Marta Gorka - 01.04.15
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Making Use of Empty Space

In exhibition stand design, it can sometimes be just as important to make space as it is to fill it. With a limited amount of square footage available, it can be...
By Marta Gorka - 23.03.15
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Three Ways to Engage at Exhibitions

When it comes to an exhibition or trade show, it is vital that you engage with customers as much as possible. Although your exhibition stand design will draw your customers in, it’s...
By Marta Gorka - 13.03.15
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Engaging Marketing Techniques for Trade Shows

We all know that trade shows and exhibitions can be highly competitive, with hundreds of businesses and brands from similar industries and backgrounds all in direct competition for the attention...
By Marta Gorka - 06.02.15
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Trade Shows and the Toy Industry: Spotlight

Previously, we have shown you the essential rules to follow when marketing at an exhibition. However, there are an even more finite set of guidelines that need to be followed when marketing...
By Marta Gorka - 02.02.15
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Access All Areas

Exhibition spaces can come in all kinds of shapes and sizes. Depending on your brand, your purpose and the individual show that you’re attending, you may have a huge range...
By Marta Gorka - 26.01.15
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Don’t Forget the Floor

When you’re designing an exhibition space, you have a limited amount of room to get your message across clearly, so you need to make sure that you’re using your space...
By Marta Gorka - 23.01.15
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Make Your Stand Eco-Friendly

Whether a first-time exhibitor or a regular in the event halls, you probably know that trade shows are the ideal way of connecting face-to-face with your target market. You will...
By Marta Gorka - 21.01.15
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Trade Show: 10 Commandments (Part Two)

As discussed in part one of our exhibition commandment two-part series, we’ve highlighted the importance of making your time at an event count, and discussed a few great ways to do it....
By Marta Gorka - 16.01.15
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Trade Show: 10 Commandments (Part One)

Exhibiting at any type of trade show, as long as it is specific to your industry can truly enhance your company profile, providing beneficial interaction and results. Making your time...
By Marta Gorka - 14.01.15
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Exhibiting in the USA

Exhibiting internationally can be complex and stressful. There are many differences between exhibiting in Europe and North America. Most show organisers in America set very specific rules, regulations and requirements....
By Marta Gorka - 08.01.15
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A Trade Show Survival Guide

If you’re planning an event, whether for now or for the New Year, it’s certain you’ll be aware of the level of time-management, organisation and clever planning that’s required in...
By Marta Gorka - 26.11.14
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Planning Presentation Space

When you take your business to an exhibition or trade show, you need to make sure that you get your message across to as many of the attendees as possible....
By Marta Gorka - 23.09.14
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Stands With Something Special

When you decide to exhibit at a trade show, the design of your stand is vital; it’s the key factor that will draw customers in and gain their interest in...
By Marta Gorka - 01.04.14
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Pick the Perfect Stand for Your Trade Show

Skyline Whitespace are different to our competitors, because the moment you make a pitch to us you are assigned a dedicated project manager who will consider your branding style, purpose...
By Marta Gorka - 06.03.14
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The Benefits of a Banner Stand

To promote your business successfully you need an extremely effective, and readily visible sign that will help to ensure that the future of your company will be profitable. Banner stands can give...
By Marta Gorka - 06.09.13
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