A Quick Guide to Experiential Marketing
Despite living in a hyper-connected world, it can still feel difficult for brands to communicate effectively with their customers.
By Nicola Crichton - 17.09.19 By Nicola Crichton - 17.09.19Blog
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By Nicola Crichton - 17.09.19B2C vs B2B: Marketing Ideas for Events
The key to a great marketing strategy is understanding the needs of your target audience. When it comes to B2C vs B2B marketing, businesses are aiming to capture the attention...
By Nicola Crichton - 10.07.1921 Trade Show Lead Generation Ideas: Maximise Presence & ROI
Looking for trade show lead generation ideas and tips? You've come to the right place. This is the full list for pre-show, at the show and after the show.
By Nicola Crichton - 06.06.19How to Manage an Event
In this article, our event management experts share their top tips on how you can make your next event the best yet. What Is Corporate Events Management? In the business...
By Nicola Crichton - 31.05.1920+ Exhibition Stand Ideas: The Ultimate Guide
Need help choosing an exhibition stand and have no idea where to start? Well, you’re in luck. We’ve got the ultimate list of exhibition ideas packed in this helpful guide....
By Nicola Crichton - 23.04.19What Is Event Management?
Event management involves applying project management techniques to set-up, plan and execute events such as conferences, festivals and weddings.
By Nicola Crichton - 28.03.19Exhibition Stand & Space Design Tips
In this post, we’ll explain the importance of exhibitions and their design and then provide tips on how to design an exceptional exhibition space.
By Nicola Crichton - 11.03.197 easy ways to promote staff wellbeing at events
The event industry is an exciting and rewarding environment, but it can also come with high pressure, expectations and looming deadlines. EventWell has recently listed it as the 5th most...
By Marta Gorka - 29.08.18Top 5 games to use at your next exhibition
Exhibition games are a great way to boost interest and attract visitors to your stand. They give potential clients an opportunity to really interact with your brand, and raising the...
By Marta Gorka - 30.07.18Top 5 Field Marketing Tips
Find out top field marketing tips from our industry experts to ensure you get the most out of your field marketing. Read more now! Top 5 Field Marketing Tips...
By Marta Gorka - 28.05.18Environmentally friendly exhibitions – our top tips
Greening your business can give you an edge over the competition, drive brand loyalty and boost your profits. But how do you stay green when exhibiting? Trade shows and exhibitions...
By Marta Gorka - 28.02.18Exhibition Tips and Tricks: The Ultimate Exhibition Checklist
Skyline Whitespace, a global exhibition specialist provides a complete list of exhibition tips and tricks to help you with trade shows. From planning to post-show. Contact us if you need...
By Marta Gorka - 22.09.17Exhibition Planning Timeline: Organise Your Exhibition to Success
When it comes to exhibiting at any trade show, exhibition or corporate event, smart companies will start to plan an exhibition timeline long before the event. By planning ahead, you...
By Marta Gorka - 02.08.17Creative Musts For Effective Exhibition Stands
Anyone who has ever taken part in the creative process of designing a trade show stand knows how challenging it can be. They also know that it can be very...
By Marta Gorka - 28.07.17Why Stand Hire is a Viable Option for Exhibitors
Exhibition stand hire is a favourable choice for many companies. It can be especially beneficial for new and international exhibitors and is a perfect option for businesses that often change...
By Marta Gorka - 28.06.17The Psychology of Engagement
When it comes to exhibiting at tradeshows there are a variety of different marketing tools available which you can use to ensure your exhibition is a hit. Here we take...
By Marta Gorka - 16.06.175 Simple Rules for Great Trade Show Giveaways
Trade show giveaways are one of the most lucrative marketing techniques you can utilise at an event, and choosing the right exhibition giveaways can play a key role in engaging...
By Marta Gorka - 17.05.17Stand Graphics and Content
When you’re planning an exhibit at a trade show, it’s important to be clear about your message; what do you want to convey to the attendees and visitors to your...
By Marta Gorka - 06.05.175 Secrets to Successful Exhibition Planning
Without an exhibition plan, trade show exhibiting can be overwhelming. Take back control and have a stress-free exhibiting experience with our tips.
By Nicola Crichton - 04.01.17Why Exhibitions Really Matter?
With digital convenience and online retail capabilities, many marketers don’t recognise the value of personal interactions in the digital age. But there’s a reason every major city has a convention...
By Marta Gorka - 03.01.176 Simple Steps to Improve Your Exhibiting Experience
At a trade show, attendees are constantly bombarded with colours, lights, sales talks and giveaways. It is up to you and your team to make sure your exhibition stand doesn’t...
By Marta Gorka - 08.12.164 Tips for Choosing the Right Exhibition for Your Business
Choosing the right exhibition to attend can really contribute to your ROI and make a big difference to your overall success. Many exhibitors make the mistake of being loyal to...
By Marta Gorka - 02.02.16Guide: Stand Lighting for Indoor Exhibitions
You might not be able to control the lighting levels at your next conference or indoor exhibition venue, but that doesn’t mean you should ignore lighting features on your stand....
By Marta Gorka - 05.01.16Latest Interactive Technology – A Substitute for the Sales Pitch?
Creating a good first impression at a trade-show is crucial. From the design and structure of your stand to the sales presentation, every little detail has a role in alluring...
By Marta Gorka - 21.10.15Two Brands, One Stand
The 7th annual BodyPower Expo took place on 15th-17th May 2015. It’s the most celebrated and comprehensive fitness event in the UK. The show took place at NEC, Birmingham, giving...
By Marta Gorka - 12.06.158 Ways to Attract Visitors to Your Exhibition Stand
Exhibitions are an excellent way to build relationships with potential customers and gain experience of selling your product in a competitive environment. However, competing at trade shows can sometimes be...
By Marta Gorka - 13.05.15A Trade Show Checklist: The Must-Haves
Trade shows are a fantastic opportunity for many industries, providing ample reasons for both brand and customer to attend. Although, often seen as a marketing investment, when it comes to...
By Marta Gorka - 01.04.15Augmented Reality Like Life Itself: What’s the Deal (And Why You Should Care)
To hear some technophiles tell it, the future is digital. All of it. Without a single, solitary space for physical presence of any kind. And sure, while the tech world...
By Marta Gorka - 29.03.15Making Use of Empty Space
In exhibition stand design, it can sometimes be just as important to make space as it is to fill it. With a limited amount of square footage available, it can be...
By Marta Gorka - 23.03.15Three Ways to Engage at Exhibitions
When it comes to an exhibition or trade show, it is vital that you engage with customers as much as possible. Although your exhibition stand design will draw your customers in, it’s...
By Marta Gorka - 13.03.15Spotlight: Trade Shows and the Video Game Industry
In a previous blog, we showed you the basics of trade shows in the toy manufacturing industry; however this is not the only industry that has more specific guidelines in terms...
By Marta Gorka - 16.02.15Trade Shows and the Toy Industry: Spotlight
Previously, we have shown you the essential rules to follow when marketing at an exhibition. However, there are an even more finite set of guidelines that need to be followed when marketing...
By Marta Gorka - 02.02.15Access All Areas
Exhibition spaces can come in all kinds of shapes and sizes. Depending on your brand, your purpose and the individual show that you’re attending, you may have a huge range...
By Marta Gorka - 26.01.15A Guide to Exhibition Stand Flooring
A Guide to Exhibition Stand Flooring When you’re designing an exhibition space, you have a limited amount of room to get your message across clearly, so you need to make...
By Marta Gorka - 23.01.15Make Your Stand Eco-Friendly
Greening your business can give you an edge over the competition, drive brand loyalty and boost your profits. But how do you stay green when exhibiting? Whether a first-time exhibitor...
By Marta Gorka - 21.01.15Is It Time To Trash Your Trade Show Literature?
The leaflet, the brochure, the catalogue; they’ve all been staples of many a trade show exhibit for years. After all, you want attendees to walk away with the vital information...
By Marta Gorka - 19.01.15Exhibiting in the USA
Exhibiting internationally can be complex and stressful. There are many differences between exhibiting in Europe and North America. Most show organisers in America set very specific rules, regulations and requirements....
By Marta Gorka - 08.01.15The Difference between Consumer Events and Business To Business
At Skyline Whitespace, we create exhibition stands for a wide range of businesses and a wide range of shows. No two shows are ever the same, but there can be a significant...
By Marta Gorka - 01.01.15The Royal College of Music’s Performance Simulator
The Performance Simulator was developed to help musicians overcome their fear of performing in front of live audience and develop necessary professional skills. Most artists rehearse in practice rooms, away...
By Marta Gorka - 23.12.14Exhibition Stand Staff: Top Training Tips
Read more now to ensure you’re getting the most out of your exhibition stand staff!
By Marta Gorka - 23.10.14Planning Presentation Space
When you take your business to an exhibition or trade show, you need to make sure that you get your message across to as many of the attendees as possible....
By Marta Gorka - 23.09.14The Benefits of a Banner Stand
To promote your business successfully you need an extremely effective, and readily visible sign that will help to ensure that the future of your company will be profitable. Banner stands can give...
By Marta Gorka - 06.09.13