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50 Most frequently asked questions about exhibition stands

If you’re new to exhibiting or not overly familiar with the industry, welcome to our ultimate FAQ guide, answering all the questions you may have about exhibitions and everything related...

By Imogen Scott - 17.05.21

Our team’s tips on connecting with nature to improve mental health

Mental Health Awareness Week runs from 10th – 16th May. This year’s theme is nature and the environment, as a sustainable company this is a topic close to our hearts....

By Imogen Scott - 14.05.21

Top 5 reasons you should attend an exhibition

Exhibitions take place in the largest cities across the world and in any and every industry you can imagine. It’s a buzzing event full of business professionals, enthusiasts and media...

By Imogen Scott - 22.04.21

8 things everyone needs in their portable exhibition kit

Exhibitions can be a highly effective form of marketing in order to get your brand, products and services noticed by the right people. Not only do they open the door...

By Imogen Scott - 10.03.21

Tips for designing your own exhibition stand on a budget

For over a year now the world has been dominated by Covid-19, with it becoming increasingly harder to imagine life without zoom meetings, face masks or the constant need to...

By Imogen Scott - 18.02.21

5 things to make your exhibition stand more sustainable

A sustainable practice is what all companies and industries are striving to achieve at the moment, with short and long-term plans in place to reduce their carbon footprint in order...

By Imogen Scott - 12.02.21

Top 6 things you need if you’re attending an exhibition for the first time

Trade shows offer an environment buzzing with action where businesses can promote their brand, products and services to thousands of individuals from their industry. They are a fantastic opportunity to...

By Imogen Scott - 02.02.21

The office as we know it is changing, here’s how we’re tackling the challenge.

As we patiently wait at home during lockdown, the world and how we function within it is changing, with the workplace being a key area perplexing many on how we...

By Lucy Springett - 18.05.20

Covid-19 Update: We’re still open for business

With the impact of Covid-19 continuing to be felt worldwide, we wanted to update you on how the team at Skyline Whitespace are currently navigating this unprecedented chapter. Whilst keeping...

By Lucy Springett - 01.04.20

12 Eco-friendly giveaway ideas for your next exhibition

Whilst giveaways and merchandise are still an ever-popular tool for engaging with your audience at exhibitions and events, we’re all becoming a lot more mindful of the impact that these...

By Lucy Springett - 30.03.20

A Quick Guide to Experiential Marketing

Despite living in a hyper-connected world, it can still feel difficult for brands to communicate effectively with their customers.

By Nicola Crichton - 17.09.19

B2C vs B2B: Marketing Ideas for Events

The key to a great marketing strategy is understanding the needs of your target audience. When it comes to B2C vs B2B marketing, businesses are aiming to capture the attention...

By Nicola Crichton - 10.07.19

21 Trade Show Lead Generation Ideas: Maximise Presence & ROI

Looking for trade show lead generation ideas and tips? You've come to the right place. This is the full list for pre-show, at the show and after the show.

By Nicola Crichton - 06.06.19

How to Manage an Event

In this article, our event management experts share their top tips on how you can make your next event the best yet. What Is Corporate Events Management? In the business...

By Nicola Crichton - 31.05.19

20+ Exhibition Stand Ideas: The Ultimate Guide

Need help choosing an exhibition stand and have no idea where to start? Well, you’re in luck. We’ve got the ultimate list of exhibition ideas packed in this helpful guide....

By Nicola Crichton - 23.04.19

What Is Event Management?

Event management involves applying project management techniques to set-up, plan and execute events such as conferences, festivals and weddings.

By Nicola Crichton - 28.03.19

Exhibition Stand & Space Design Tips

In this post, we’ll explain the importance of exhibitions and their design and then provide tips on how to design an exceptional exhibition space.

By Nicola Crichton - 11.03.19

7 easy ways to promote staff wellbeing at events

The event industry is an exciting and rewarding environment, but it can also come with high pressure, expectations and looming deadlines. EventWell has recently listed it as the 5th most...

By Marta Gorka - 29.08.18

Top 5 games to use at your next exhibition

Exhibition games are a great way to boost interest and attract visitors to your stand. They give potential clients an opportunity to really interact with your brand, and raising the...

By Marta Gorka - 30.07.18

Top 5 Field Marketing Tips

Find out top field marketing tips from our industry experts to ensure you get the most out of your field marketing. Read more now! Top 5 Field Marketing Tips...

By Marta Gorka - 28.05.18

Exhibition Tips and Tricks: The Ultimate Exhibition Checklist

Skyline Whitespace, a global exhibition specialist provides a complete list of exhibition tips and tricks to help you with trade shows. From planning to post-show. Contact us if you need...

By Marta Gorka - 22.09.17

Exhibition Planning Timeline: Organise Your Exhibition to Success

When it comes to exhibiting at any trade show, exhibition or corporate event, smart companies will start to plan an exhibition timeline long before the event. By planning ahead, you...

By Marta Gorka - 02.08.17

Creative Musts For Effective Exhibition Stands

Anyone who has ever taken part in the creative process of designing a trade show stand knows how challenging it can be. They also know that it can be very...

By Marta Gorka - 28.07.17

Why Stand Hire is a Viable Option for Exhibitors

Exhibition stand hire is a favourable choice for many companies. It can be especially beneficial for new and international exhibitors and is a perfect option for businesses that often change...

By Marta Gorka - 28.06.17

The Psychology of Engagement

The Psychology of Engagement When it comes to exhibiting at trade shows there are a variety of different marketing tools available which you can use to ensure your exhibition is...

By Marta Gorka - 16.06.17

5 Simple Rules for Great Trade Show Giveaways

Trade show giveaways are one of the most lucrative marketing techniques you can utilise at an event, and choosing the right exhibition giveaways can play a key role in engaging...

By Marta Gorka - 17.05.17

Things to Consider When Planning Your Stand Graphics and Content

When you’re planning an exhibit at a trade show, it’s important to be clear about your message; what do you want to convey to the attendees and visitors to your...

By Marta Gorka - 06.05.17

5 Secrets to Successful Exhibition Planning

Without an exhibition plan, trade show exhibiting can be overwhelming. Take back control and have a stress-free exhibiting experience with our tips.

By Nicola Crichton - 04.01.17

Why Exhibitions Really Matter?

With digital convenience and online retail capabilities, many marketers don’t recognise the value of personal interactions in the digital age. But there’s a reason every major city has a convention...

By Marta Gorka - 03.01.17

6 Simple Steps to Improve Your Exhibiting Experience

At a trade show, attendees are constantly bombarded with colours, lights, sales talks and giveaways. It is up to you and your team to make sure your exhibition stand doesn’t...

By Marta Gorka - 08.12.16

4 Tips for Choosing the Right Exhibition for Your Business

Choosing the right exhibition to attend can really contribute to your ROI and make a big difference to your overall success. Many exhibitors make the mistake of being loyal to...

By Marta Gorka - 02.02.16

Guide: Stand Lighting for Indoor Exhibitions

You might not be able to control the lighting levels at your next conference or indoor exhibition venue, but that doesn’t mean you should ignore lighting features on your stand....

By Marta Gorka - 05.01.16

Latest Interactive Technology

Ensuring you have a well-designed stand that best showcases your brand and aims to accomplish your business goals is the first big step in ensuring your trade show success. What’s...

By Marta Gorka - 21.10.15

Exhibiting In The USA

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Two Brands, One Stand

The 7th annual BodyPower Expo took place on 15th-17th May 2015. It’s the most celebrated and comprehensive fitness event in the UK. The show took place at NEC, Birmingham, giving...

By Marta Gorka - 12.06.15

8 Ways to Attract Visitors to Your Exhibition Stand

Exhibitions are an excellent way to build relationships with potential customers and gain experience of selling your product in a competitive environment. However, competing at trade shows can sometimes be...

By Marta Gorka - 13.05.15

A Trade Show Checklist: The Must-Haves

Trade shows are a fantastic opportunity for many industries, providing ample reasons for both brand and customer to attend. Although, often seen as a marketing investment, when it comes to...

By Marta Gorka - 01.04.15

Augmented Reality Like Life Itself: What’s the Deal (And Why You Should Care)

To hear some technophiles tell it, the future is digital. All of it. Without a single, solitary space for physical presence of any kind. And sure, while the tech world...

By Marta Gorka - 29.03.15

Making Use of Empty Space

In exhibition stand design, it can sometimes be just as important to make space as it is to fill it. With a limited amount of square footage available, it can be...

By Marta Gorka - 23.03.15

Three Ways to Engage at Exhibitions

When it comes to an exhibition or trade show, it is vital that you engage with customers as much as possible. Although your exhibition stand design will draw your customers in, it’s...

By Marta Gorka - 13.03.15

Spotlight: Trade Shows and the Video Game Industry

In a previous blog, we showed you the basics of trade shows in the toy manufacturing industry; however this is not the only industry that has more specific guidelines in terms...

By Marta Gorka - 16.02.15

Trade Shows and the Toy Industry: Spotlight

Previously, we have shown you the essential rules to follow when marketing at an exhibition. However, there are an even more finite set of guidelines that need to be followed when marketing...

By Marta Gorka - 02.02.15

Access All Areas

Exhibition spaces can come in all kinds of shapes and sizes. Depending on your brand, your purpose and the individual show that you’re attending, you may have a huge range...

By Marta Gorka - 26.01.15

A Guide to Exhibition Stand Flooring

A Guide to Exhibition Stand Flooring When you’re designing an exhibition space, you have a limited amount of room to get your message across clearly, so you need to make...

By Marta Gorka - 23.01.15

Make Your Stand Eco-Friendly

The events and exhibition industry has a social responsibility to reduce their carbon footprint. Your consumers know this, and an increasing amount of people are choosing brands they believe are...

By Marta Gorka - 21.01.15

Is It Time To Trash Your Trade Show Literature?

The leaflet, the brochure, the catalogue; they’ve all been staples of many a trade show exhibit for years. After all, you want attendees to walk away with the vital information...

By Marta Gorka - 19.01.15

Exhibiting in the USA

Exhibiting internationally can be complex and stressful. There are many differences between exhibiting in Europe and North America. Most show organisers in America set very specific rules, regulations and requirements....

By Marta Gorka - 08.01.15

The Difference between Consumer Events and Business To Business

At Skyline Whitespace, we create exhibition stands for a wide range of businesses and a wide range of shows. No two shows are ever the same, but there can be a significant...

By Marta Gorka - 01.01.15

The Royal College of Music’s Performance Simulator

The Performance Simulator was developed to help musicians overcome their fear of performing in front of live audience and develop necessary professional skills. Most artists rehearse in practice rooms, away...

By Marta Gorka - 23.12.14

Exhibition Stand Staff: Top Training Tips

Read more now to ensure you’re getting the most out of your exhibition stand staff!

By Marta Gorka - 23.10.14

Planning Presentation Space

When you take your business to an exhibition or trade show, you need to make sure that you get your message across to as many of the attendees as possible....

By Marta Gorka - 23.09.14

The Benefits of a Banner Stand

To promote your business successfully you need an extremely effective, and readily visible sign that will help to ensure that the future of your company will be profitable. Banner stands can give...

By Marta Gorka - 06.09.13