3 Innovative Ideas To Engage With Your Exhibition Audience

Close Brothers exhibition stand games

We’ve all been to a trade show, and after trudging through brochures and pens, and taking home the odd meaningless free gift we can’t really remember much of our exhibition experience.

As an exhibitor, you want your stand visitors to enjoy visiting your stand, and walk away feeling as though they have gained something or learnt something. This may seem like a challenge, and discovering a way to stand out from the crowd can often be hard – but it doesn’t have to be!

As professionals of exhibition and trade show stands, we understand the importance of creativity, and offer quality, modern and artistic modular exhibition stands to meet our client’s needs.

So, here are 5 ways to engage with your trade show audience and provide them with an experience they’ll remember!

Photo booths

Everybody loves a photo booth, and at a party – there the focal part of the event, so why not enhance that at your exhibition space? Invite visitors to have their photo taken, and ask them to create a caption for the photo that relates back to your brand. After the event, you can share these photos and captions online, allowing people to tweet and share them!


Encourage your audience to ask questions via social media platforms, and host a Q&A session throughout the exhibition to widen your audience and also improve communication between customer and brand both online and in person.

Games and competitions

Sure, competitions are a commonly used tactic at exhibitions, there is always mileage for innovative competitions to take the stand. For example, incorporate social media networks prior to the event, and encourage people to get involved. Make sure the prize is something people will want and you’ll be surprised at the result!

Games are also a fantastic opportunity to encourage brand awareness, as well as a fun and creative way to implement customer engagement. Introduce a game that visitors can play when they visit your stand, and after the event, make it downloadable as an app! This will help you attract more people, and keep them engaged for longer. Why not display a score board somewhere on your stand to encourage a competition between visitors?

Here at Skyline Whitespace, we are passionate about design, and are proud to be one of the UK’s leading providers of quality, innovative and modern exhibition stands. For further information or to speak to one of our friendly team, please do not hesitate to contact us today!