Whitepapers
Below you can see details of all of the whitepapers that are available from Skyline Whitespace at the moment. Please click on any of the links to download the pdf document and read through our selection of whitepapers.
The Economic Impact of the Green movement on the trade show industry
As interest in environmental issues continues to strengthen virtually around the world, the impact on business has been significant. To read the full details of the report, please click the link below.
Whitepaper: An inconvenient booth - pdf
The evolving role of Exhibit marketers
Skyline Exhibits and Tradeshow Week Magazine have worked together to study the evolving role of trade show and event marketers. This unique event-industry report is focused on the new issues exhibitors cope with and what is now part of their job. To read the full details of the report, please click the link below.
Whitepaper: Evolving role - pdf
Exhibition & Event MarketingTrends & Outlook
Skyline Exhibits and Tradeshow Week magazine have worked together to develop this exclusive report on the key trends impacting exhibitors and event marketers in the information technology (IT) industry. To read the full details of the report, please click the link below.
Whitepaper: Information Technology - pdf
International Exhibiting - Trends & Outlook
Skyline Exhibits and Tradeshow Week Magazine have teamed together to provide this exclusive report on international event exhibiting. The goal of this report is to provide exhibitors with an understanding of the best practices as well as the similarities and differences between domestic and international event exhibiting. To read the full details of the report, please click the link below.
Whitepaper: International Exhibiting trends and outlook - pdf
Exhibition & Event MarketingTrends & Outlook
Manufacturing and industrial exhibit marketers face issue such as global competition, rising costs and a shrinking workforce, and many exhibitors are unsure how these trends will impact their exhibit marketing programs. The report studies the impact of wider industry trends on exhibit design and usage. To read the full details of the report, please click the link below.
Whitepaper: Manufacturing and Industrial - pdf
Exhibition & Event MarketingTrends & Outlook
The data in this report was gathered from surveys and interviews with leading exhibitors in the medical and healthcare industry. Other information sources include Tradeshow Week Executive Outlook, Tradeshow Week 200 as well as the U.S. Department of Labor, the Healthcare Convention and Exhibitors Association, and Plunkett Research. To read the full details of the report, please click the link below.
Whitepaper: Medical and Healthcare - pdf
Professional & Business Services - Trends & Outlook
Exhibitors in professional and business services are defining new ways to showcase their firm’s intangible assets to potential clients, and in some cases they are also integrating larger industry trends such as globalization, outsourcing and industry consolidation into their message. Many exhibitors are unsure how these trends will impact their event marketing programs. The report analyzes the trends that are impacting their exhibit programs and designs.
Whitepaper: Professional and Business Services - pdf
Successful Exhibiting Strategies in Uncertain Times
Since 2002, the trade show and event industry has enjoyed positive growth, driven by strong corporate profits, convention center expansion, low airfares, healthy corporate travel budgets, the need for training and education, historically low interest rates, and the continued embrace of event marketing to reach buyers. To read the full details of the report, please click the link below.
Whitepaper: Successful Exhibiting Strategies - pdf
The Trend to Custom Modular Exhibits
In the face of slightly declining exhibit design budgets (down -0.9% in 2009), 94% of the surveyed exhibitors indicated the issue of rising exhibition and event costs (excluding travel and lodging related costs) is “Very/Moderately serious” to their organization. To read the full details of the report, please click the link below.
Whitepaper: Trend to Custom Modular Exhibits - pdf
What’s working in exhibiting
Overall, exhibitors indicated that in the past two years show selection has been the major factor that both improved results and lowered costs. To read the full details of the report, download it by clicking the link below. To read the full details of the report, please click the link below.
