Intas @ CPHi

Brief

Intas Pharmaceuticals wanted to ensure their presence at the 2011 CPHi event portrayed a strong business stance within this competitive market place. The stand needed to facilitate a full programme of pre-planned business meetings from initial meet and greets to multi-million dollar contract negotiations.

Key to the brief was to develop a stand that could cope with the requirement to have 8 closed meeting rooms, 2 of which needed to be board room style.

Solution

An open, welcoming stand based on the Intas corporate branding was developed in conjunction with a double-decker structure to separate general meetings from VIP ones.

Incorporating a cloakroom, literature store and fully working staff kitchen and catering area the stand allowed both visitors and staff to function within the environment, almost as though it was their own offices!

Graphics were kept to a minimum as the multi language requirement meant the brand and corporate name was of primary importance. The use of plasma-screens and presentation screens allowed the client to present both corporate messages and meeting specific details.