Hints and Tips
Exhibiting is one of the most successful marketing communications tools for creating new business
Done correctly, exhbiting can reap your business many rewards. Whether you're a first time exhibitor or a seasoned professional, it’s important that the pre-show preparation, marketing and performance on site are all carried with meticulous planning and maximise your return on investment.
Skyline Whitespace understands the huge importance of successfully managing exhibition programmes and has written, in conjunction with Trade Show Week, a series of educational tools to help you with your planning and execution.
Brochure - Skywriter Magazine - pdf
Trade Show gear checklist
Got what you need for your next trade show or event? You can never be too prepared. Here’s a list Skyline checks against when we go to shows.
Essential
- Exhibit
- Business cards
- Literature and brochures
- Product samples, if any
- Computers, as required
- Pens (Highlighters)
- Lead sheets, log book or scanner
- Notepads or paper (for visitors too)
- Stapler or paper clips (Staple remover)
- Give away items, if any
General travel
- Confirmation numbers (hotel, rental car, airline)
- ID, credit cards and cash
- Clothes and required personal items
Personal
- Good shoes
- Pain relievers
- Antibacterial water-free hand wash
- Facial tissues
- Bottled water
- Plasters
- Energy bars/sweets
- Breath mints
Shipping
- Shipping labels for return shipment
- Packing tape
- Instructions for return shipment
Repair and clean up
- Strong tape
- Sewing kit
- Scissors or pocket knife (not carry-on)
- Cloth or paper towels
- Recommended cleaning agent for your exhibit
- Rubbish bag
- Screwdrivers or appropriate wrench (not carry-on)
- Extra fasteners (screws, nuts, etc)
- Extra extension cord
- Extra light bulbs
- Electrostatic duster with extension
